Category: Featured News

Only 10 percent of digital ads are delivered in a way that is compatible with smartphones and tablets.

According to recent research findings from JW Player, only 10 percent of all ads are mobile marketing compatible, which has – according to the report on the results – revealed that advertisers are greatly missing out on a highly engaged target audience that is considerable in size.

Advertisers are not properly leveraging the mobile channel when it comes to their ad placement, said the report.

The research showed that around the world, audiences are watching video content on their mobile devices 30 percent of the time. This is particularly true on smartphones, as only 6 percent of video viewers use their tablets to do so. However, it pointed out that mobile marketing is not focusing on that very large number of viewers, despite the fact that it represents nearly one third of the video watchers.

The founder of JW Player has cautioned firms that mobile marketing will be critical for their future success.

JW Player founder, Jeroen Wijering, explained that “It is vital for content creators to stay up to date on the currently industry trends and technology usage in order to best advance their online video strategy.” He went on to point out that while there has been an overall solidification in the market, there has yet to be a widespread adoption of the most strategic video standards across the industry, particularly when it comes to marketing firms.

The company is hopeful that their Trends in Online Video Report will help to provide the insight that is necessary for greater HTML5 adoption so that viewers who prefer to use mobile devices will be able to see online video that is supported by their technology of preference.

The JW Player video mobile marketing research discovered that beyond adapting to new formats over smartphones and tablets, advertisers also have ad blocking tech that they will need to overcome. This is particularly the case among European audiences. The global ad blocking rate currently sits at around 10 to 30 percent of users. According to JW Player, one of the primary drivers behind the use of the blockers is that viewers are increasingly frustrated by the intrusive banner ads that they are forced to see, and they want more control over their video experiences.

Hack against LoopPay conducted by Chinese group

LoopPay has been targeted by hackers, which has caused concern among consumers using Samsung Pay. LoopPay was acquired by Samsung earlier this year, and this company’s technology is central to Samsung Pay. The hack was noted as being a sophisticated attack by a supposedly government-affiliated group in China. The actual attack occurred back in march of this year, but several events associated with the attack have been identified by LoopPay and Samsung since then.

Digital attacks continue to grow in frequency in the mobile commerce space

Digital attacks are becoming more common in the mobile commerce space, where a great deal of money is now flowing. Because many organizations involved in this space have very limited experience when it comes to mobile payments and the technology needed to secure them, they have become prime targets for malicious groups that seek to exploit the financial information of consumers. Over the years, large organizations have reported cyber attacks on their mobile payments systems, which has lead to the information of millions of consumers being compromised.

Samsung notes that the attack will not affect Samsung Pay users

While the attack is considered significant, Samsung suggests that it is nothing more than an isolated incident. As such, the information associated with Samsung Pay itself, such as the financial details of consumers, has not been compromised. The company claims that those using Samsung Pay will not have to worry about their information being exploited, but consumers may want to take steps to ensure that their information is secure nonetheless.

Security continues to be a major issue for the mobile commerce space

Security, or lack thereof, has been a major problem that has plagued the mobile commerce space for years. Several companies have become involved in this sector, but they have not been able to keep up with the digital risks that exist therein. Without adequate security, consumers have begun to lose faith in mobile commerce as a whole, which has driven them to remain firmly within the realm of traditional commerce and e-commerce, where they are more comfortable.