Category: Featured News

Criteo report highlights emerging trends that are influencing businesses throughout the world

Criteo, a leading performance marketing company, has released the latest edition of its mobile commerce report. The quarterly report provides analysis of the growing mobile commerce industry, highlighting trends that are strengthening as well as those that are emerging in prominent markets. For the report, Criteo examined data from some 1.4 billion mobile transactions, finding that four in 10 of mobile purchases are occurring within the United States.

Consumers are using multiple devices to make purchases online and off

According to the report, approximately half of all transactions made throughout the world involve the use of multiple devices. Many consumers appear to research products that they are interested in on their smartphones, opting to purchase these products on their home computers. This works the other way around, as well, with many consumers researching products and special deals on a PC before making a purchase on a mobile device of some sort.

Southeast Asia is becoming a powerful hub for mobile commerce

The report shows that Southeast Asia is home to a 45% conversion rate when it comes to retail sales. Many consumers in this region are using their mobile devices to shop and retailers have been successful in converting shoppers into paying customers. More than half of the online traffic in this region is coming from mobile consumers, as they have found that using their smartphones and tablets to get their shopping done is more convenient than simply visiting a physical store.

Businesses investing in mobile apps are finding success

Apart from a growing consumer base, businesses involved in mobile commerce are finding more success with their ongoing operations. The report shows that early investments in mobile commerce applications is generating significant payback for companies interested in digital shopping. According to Criteo, brands that make the app experience a major priority generate 60% of their total mobile revenue from these applications. These financial gains are expected to encourage companies to become more mobile-centric in order to provide better services to consumers using smartphones and tablets.

Association of Southeast Asian Nations are increasingly using smartphones to shop and buy.

A recent study conducted on behalf of Visa has shown that consumers in Association of Southeast Asian Nations (A.S.E.A.N.) member countries are using m-commerce on an increasing basis for making purchases of products and services online.

Consumers in these countries are also using their mobile devices to make bill payments instead of using PCs.

The “2015 Regional eCommerce Monitor Survey for Asia-Pacific” from Visa determined that the A.S.E.A.N. countries are now using m-commerce at a rate that is 22 percent larger than it was last year. The report was based on an analysis of the results of a survey in which there were 11,760 participants. The respondents were between 15 and 55 years old and lived within any of 13 different Asia-Pacific countries, including the A.S.E.A.N. countries of Thailand, Malaysia, Indonesia, Singapore, and Vietnam.

The largest amount of growth in the use of m-commerce over the last year were in Indonesia, mainland China and Taiwan.

In Indonesia, 36 percent of respondents said that they were using mobile commerce, while 34 percent of those from mainland China were shopping over their smartphones and tablets. In Taiwan, that figure was not far behind at 28 percent.

The Visa Asia Pacific regional director for e-commerce, Conor Lynch, stated that “The results of the 2015 survey show that making purchases on-the-go through mobile devices is becoming the norm in the Asia-Pacific.” He also added that as the comfort level increases among consumers with regards to using mobile devices to learn more about products they’d like to purchase and to actually buy them, it won’t be long before mobile commerce overtakes traditional online shopping over desktops and laptops among retail stores.

In A.S.E.A.N. countries, there is a very powerful drive toward the use of m-commerce as there is considerable ease of access over mobile and there is a significant push in the real world to use smartphones for in response to advertisements. Many billboards, print and television ads encourage shoppers to interact with them by way of their devices. This, according to Sandy Shen the research director at Gartner.