Retailer aims to bolster presence in mobile commerce
Prominent online retailer eBay is poised to expand its presence in the mobile space, according to the company’s new chief product officer, RJ Pittman. The newly hired Pittman recently left a position with Apple in order to pursue new opportunities. Pittman garnered acclaim in his field for developing Apple’s popular storefront and may be a powerful addition to eBay’s staff. The retailer has been working to bolster its presence in the mobile space in order to hold more sway over mobile commerce.
The mobile space has become a priority for eBay
Mobile commerce has become a major focus for eBay due to its popularity with consumers. Many people favor mobile commerce over more traditional forms of commerce because it is more convenient for them to shop online rather than in person. Retailers like eBay offer comprehensive mobile infrastructures that make it easy for consumers to shop on their mobile devices, thereby making it more likely for them to purchase products online. While eBay currently boasts of a significant presence in the mobile field, the retailer is prepared to increase this presence significantly in the near future.
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Pittman to focus on improving services
Pittman is currently working to improve eBay’s payment process in order to make it friendlier to mobile users. The retailer already has the backing of PayPal, which is an eBay subsidiary, and Pittman believes that the services offered by PayPal could be put to better use by its parent company. PayPal’s recent acquisition of mobile commerce pioneer Braintree may have some impact on Pittman’s plans as the acquisition provides PayPal, as well as eBay, access to powerful mobile commerce technology.
eBay aims to bring mobile commerce to physical stores
While eBay expects that mobile commerce will have an impact on online shopping, the retailer intends to leverage the power of the mobile space to make shopping in physical stores more engaging. Consumers may be growing more reliant on their mobile devices, but that does not mean they are abandoning physical stores. Ensuring that traditional retailers can accommodate the needs of mobile consumers by embracing mobile commerce has become a priority for eBay.