These industry executives feel that these devices are the among the best solutions to overcoming several issues.
The results of a new survey on urban transportation have determined that governments are viewing some of the latest in mobile technologies and apps as some of the most impactful resources when it comes to public safety, pollution, and employment, but at the same time, there are some worries about this tech, as well.
Among the respondents to this survey 57 percent felt that mobile security is a concern when using current tools.
The “How Mobile is Transforming Passenger Transportation” study results have now been released by Economist Intelligence Unit and has shown that among 116 Asian Pacific government departments and public/private transport operators have certain expectations of mobile technology in the future of urban transportation. The lead obstacle that respondents said that they were facing was congestion, when it came to attempting to make a journey that was both easy and affordable. That said, many stated that they felt that the widespread use of mobile devices and the wireless availability in transportation hubs appears to be the answer to those challenges.
The survey showed that mobile technology will be providing travelers with practical data within five years.
The EIU survey stated that within half a decade, passengers will be using their smartphones and tablets in order to receive alerts about various types of traffic congestion issues, such as delays, detours, emergencies, and rerouting, as well as for purchasing transportation tickets and obtaining information on routes and fares.
The two primary challenges that are being faced at the moment in terms of ensuring that people will be able to use this type of service on their smartphones and tablets is the poor data quality, as well as the lack of data integration. That said, those services are continually improving, which, they say, will open up the opportunities throughout the next handful of years.
In the survey, respondents also stated that a lacking in quality information for transit users across all channels is the leading barrier to more rapid journeys. They pointed out that the challenges in integrating data and systems throughout the many different organizations could partly be to blame. Those are the top obstacles that were identified by the execs in delivering data over mobile technology, as opposed to being the insufficient bandwidth or network coverage that is currently creating hurdles.
The company reported that the last quarter of 2014 brought in $3.59 billion in overall advertising revenue. Of that, 69 percent came from mobile ads, with the remainder being generated from the desktop and laptop side of things. This means that almost $2.5 billion was brought in through mobile ads, alone, in a period of three months. Year over year, that represented an improvement of 53 percent. It also proved to be the first quarter in which the mobile advertising revenue at Facebook broke the $2 billion level.