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Mobile gaming company gaining traction worldwide

Lucy | June 18, 2014

PlayPhone offers a superior social gaming experience.

A leader in social gaming, PlayPhone has recently announced that in all regions where it operates, it reaches almost every mobile subscriber and this success has enabled the company to gain significant traction around the world, particularly outside of the United States, where mobile gaming growth is the most substantial.

The mobile social gaming network presently reaches more than 82 percent of the US mobile market.

In addition to the United States, PlayPhone has reached 99 percent of Brazil’s market and is accelerating and growing more dominant in South East Asia via exclusive deals it has made with Indonesia’s and Singapore’s biggest mobile operators. For Mobile operators and messaging app partners, integrating the PayPhone platform is quick and profitable, as it takes less than two months to become a part of the company’s mobile gaming environment.

Palyphone CMO Anders Evju said “Once PlayPhone lands in a region, it’s only a matter of time before we reach almost a hundred percent of mobile subscribers in that region.” He added that “Operator and messaging app partners are signing on at an accelerated rate.” Evju commented that the active deals the companies have in India, Thailand, China, the Philippines, Australia, Europe and the Middle East, will enable them to cover more of the globe soon. “China alone will deliver more than a billion more potential gamers,” he said.

The gaming network’s advanced social gaming products for operators and messaging apps includes: cross-network virtual currency, an upcoming advertising platform, white-labeled social game stores and a game developer publishing platform that includes a proprietary software development kit (SDK).

PlayPhone’s technology takes mobile gaming to another level.

Mobile operators and messaging apps are utilizing the technology to provide their mobile customers with an improved social gaming experience with the benefit of broader mobile commerce options. One of the primary advantages of PlayPhone’s gaming ecosystem is its network currency known as “Playcredits”. Those who partner with the company enable their customers to make use of these Playcredits beyond mobile gaming, allowing them to buy mobile products, music, rewards programs and services. Thus, with PlayPhone’s offerings, the future of mobile gaming could be re-imagined.

QR codes preferred to NFC for retail POS payment solution

Lucy | June 16, 2014

An Australian financial institution has launched a mobile payments service for consumers.

Bendigo Bank, in partnership with Samsung Electronics Australia and Community Telco Australia, an Adelaide Bank telecommunication subsidiary, has released a retail point of sale (POS) mobile payment solution called “redy”, which gives consumers the capability of making a payment and even donating to a local charity by scanning unique QR codes.

Customers can make payments via their Apple or Android mobile devices.

To make a payment, consumers must first download the redy app, which is required in order to be able to scan the quick response code that is displayed on the Samsung redy tablet located at the POS. Bendigo Bank patrons can connect the redy app directly to their savings account. Those who are not clients of the financial institution can link the app to their MasterCard or Visa account.

To help ensure the security of customers, every QR code is uniquely and automatically generated by Bendigo Bank’s system each time a new transaction is processed. In addition, the receipts from transactions remain on the app, so the customer’s personal data and shopping information is not distributed to the merchant. QR Codes - Mobile Payments

Furthermore, redy is not only an efficient shopping service. In addition to enabling customers to make convenient purchases, it also rewards them with “creds”. This is a virtual currency that consumers earn in real time. The value of “creds” received per transaction is half a percent of each transaction. Customers can use this virtual money in more than one way. They can save the currency and use it at a later time to make purchases with businesses that support the redy service. They may also donate “creds” to a local initiative or charity.

QR codes seemed like a more logical solution to NFC Technology.

According to David Joss, CEO of Community Telco Australia, Bendigo Bank chose QR codes over near field communication (NFC) technology or Bluetooth low energy technology due to the fact that QRcodes can be scanned by all mobile devices, which allows more mobile users to benefit from the service. Not every smartphone on the market is equipped with the necessary tech to support NFC or Bluetooth. This makes the app more open.