Author: Lucy

India’s mobile ad impression volume has grown by over 200% since 2013.

According to Opera Mediaworks’ State of Mobile Advertising report, since July 2013, India’s mobile ad impression volume has increased by 260%, making the country the most powerful driver in the Asia-Pacific market in this field, and the record growth is largely due to the rise in smartphone users.

Android is, without a doubt, the dominate platform in India.

There has been a huge shift across the country, with Indian consumers advancing from feature phones to smartphones. According to the report, the market is almost completely dominated by Android, which has a 41.7% share compared to iOS’ 0.4%.

The report from Opera Mediaworks learned that social apps and social sites rank as the most popular in terms of usage, which is consistent with the worldwide trend. However, for Indian users in particular, apps, education and gaming sites, and mobile app stores are a close second to the most popular trend.

Simple banner ads are the most common form of mobile advertising used.

Even though the ads that are used the most are common banner advertisements, sophisticated rich media ads are being used more and are finding success. The report found that even though rich media only makes up 3.2% of impression, these ads drive 26.6% of revenue.

Almost half of all ad impression (48.1%) were advertisements for mobile devices and games. That being said, classified ads also made up a significant percentage, with one in five impressions designed for the direct sale of personal transportation, such as bicycles, motorcycles, trucks and cars.

The CEO of Opera Mediaworks, Mahi de Silva, commented that future opportunity was the “biggest trend” that the report identified. The CEO elaborated by saying “Mobile users in India, who have shifted to smartphones, have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average.”

Among other subjects, the Opera Mediaworks report, which is the leading mobile advertising platform’s first India-focused report, included data on mobile consumption patterns, mobile device adoption, and ad types in the sub-continent.

The company has used this opportunity to flaunt its strong reputation for keeping data and files safe.

BlackBerry Ltd. has taken the opportunity presented by the nude celebrity photo hacking controversy to remind people about the outstanding reputation that the company has in terms of mobile security.

As concerns have risen following the theft of highly personal celeb photos from the iCloud, Blackberry saw its chance.

The Canadian handset maker used its own official blog in order to pump its mobile security and to make recommendations for users to follow so that they can help to protect themselves against similar risks. The company used its most recent post to point out a range of different reports that have supported its claims for providing high quality security. These reports came from companies that included everyone from CNN and Time Warner Cable to CNBC and Fox News.

The blog post from BlackBerry provided steps for device users to take to boost their mobile security.

They explained that “As the iCloud hacking story continues to unfold, experts are finding it hard to talk about strong mobile security without bringing the corporate embodiment of it into the discussion.” A previous post provided readers with “five concrete steps for better mobile security.”

At the same time that this company was using the photo hacking scandal as a chance to place itself in a positive light, Apple has been working hard on damage control. Recently Tim Cook revealed that the company already had plans to implement a new security system that will add an additional layer of protection as it will provide users with a notification if any attempts have been made to change their account passwords or to download data to a new device from the iCloud.

Apple has also taken this time to point out that the hackers were able to obtain access to the content because they either guessed the mobile security question to reset the password or they sent phishing emails to which the celebrities fell victim and revealed their login details. The company has stated that this was not a case of the iCloud being compromised.