Author: Lucy

The company has come up with an entirely new next generation approach to its retail shopping over smartphones.

Target has now announced the release of a range of all new enhancements to its mobile commerce experience, and it plans to implement them by the time that this month comes to a close.

Among the various features that will be introduced will included location based marketing while in store.

In order to build a new and improved mobile commerce shopping experience, Target has entered into a partnership with a startup called Curbside. It will be working with that company in order to be able to offer curbside pickup at any of 10 different stores in the San Francisco Bay area. This makes it possible for consumers to make a purchase at the online store or on their mobile device, and then they can pick it up in person without ever having to enter the actual shop location. They need only drive up to the tent or trailer that is located near the entrance of the store, where the order will already be ready for them.

This mobile commerce experience is not entirely unlike one that was recently introduced by Sears.

According to the president of Omnichannel at Target, Casey Carl, “At Target, we are always looking for new ways to improve the shopping experience.” Carl added that “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.”

The mobile app can be downloaded and used for free and it provides users with information about items that are in stock at the locations that are nearby. It also allows a customer to be able to create an order and then checkout with a single tap. Target says that there are hundreds of thousands of different items that they can purchase on the app and then pick them up at the location hat is most convenient for them.

This allows them to complete a mobile commerce experience, themselves, by shopping online but then picking up the order without ever having to find a parking space or get out of the car. The app includes a geolocation feature that will allow the store employees to know when the customer has arrived, so that they can bring the order to the vehicle nearly immediately upon arrival.

The Taiwanese telecommunication equipment manufacturer has decided to postpone its wearable because it is not ready.

HTC revealed to Re/code last week that it has no intention of releasing a smartwatch until they can “get it right” because they do not just want to put out another wearable device like so many of the others currently on the market, they want to produce a gadget that will be something users will want.

HTC does not believe anyone has gotten this particular wearable technology right.

According to the head of HTC Creative Labs, Drew Bamford, “We think the strategy we were working on will get us there, but we want to take our time and get it right.” Bamford told Re/Code that “We honestly don’t think anyone has gotten it right.”

Bamford explained that the team behind the development of wearables at HTC is taking their time in delivering a product because they want to deliver a watch that users will want to wear every day.

It is clear that while HTC could easily launch a smartwatch powered by Android Wear, the company isn’t interested in providing consumers what is already being offered by companies like Samsung and LG.

Initially, the assumption was that HTC would launch its smartwatch this fall.

The president of HTC America, Jason Mackenzie, said that it had been the company’s original intention to release a wearable soon, it simply just wasn’t ready.

Bamford commented that “We’ve seen a lot of general purpose wearables come to market.” He added that there isn’t a “strong reason to wear one every day.” He explained that when they bring their product to the market they want to ensure that the product will give users a “compelling reason” to want to wear it on their wrists.

Of course, it still remains to be seen if HTC will actually manage to “get it right”. Although it is quite possible that the company has something exciting and profound cooking, there is also a chance that they might not know how to best compete with the current competition in the wearable market. Only time will tell if a smartwatch from HTC will be unveiled in 2015.