Author: Lucy

Mobile trends in Canada have doubled consumer online time

| November 17, 2014

Research has shown that people are on the internet a great deal more due to their smartphones and tablets.

Canadians are becoming increasingly hooked on their smartphones and tablets, and are streaming video on a more regular basis, and these mobile trends are causing the amount of time spent online to nearly double.

This is according to some of the most recent data that has been released by comScore.

Since August, there were around 27.8 million Canadian adults who were using a computer of some form to access the internet. The average amount of time spent browsing the web every month over a laptop or desktop computer was close to 39 hours per month. However, when mobile trends are taken into consideration, the use of those smaller stream devices, combined with viewing video online spikes the amount of time spent online to almost 75 hours per month. This is the equivalent to approximately 2.5 hours every day.

comScore has found that there has been tremendous growth as a result of video and mobile trends.

Mobile Trends - CanadaAccording to Bryan Segal, the vice president of sales at comScore, “We’re seeing extremely large growth.” He added that “It really points to the fact of how much impact – in terms of engagement and time spent – that mobile is having on what we traditionally looked at as a PC world.”

He pointed out that Canadians between the ages of 25 and 34 years old were found to be the ones who spent the largest amount of time online. The average time spent on the internet for people within that age group was about 110 hours per month. This included time spent online on all of their connected devices. That said, of those hours, only about 50 of them were actually spent browsing the web on a computer.

In the age group of 55 years and up saw different mobile trends. comScore found that Canadians were spending only about 20 hours online per month on mobile devices or streaming video on any type of connected gadget or computer. The majority of online usage from that age group was dedicated to browsing the web through the use of a computer.

Mobile gaming is seeing a falling average age among top users

| November 13, 2014

As more teens and children get their hands on smartphones, the largest gamer demographic is getting younger.

Recent research published in the 2014 Deconstructing Mobile & Tablet Gaming Report has shown that mobile gaming has become highly prevalent in modern life, and over the last year, there has been a considerable drop in the average age of gamers in this category.

The report was created by EEDAR and showed that there are 142 million mobile gamers in North America.

The mobile gaming study also showed that this figure has increased by 111 over the last year. The average amount of money spent on mobile games over the last year was $32.65. In total, this generated an estimated $4.6 billion in revenue. The leading 6 percent of the spenders in this category are responsible for generating about half of all of that revenue. It should also be noted that almost half of all players of mobile games do not pay for that experience.

The average age of the players in the mobile gaming environment is currently 27.7 years old.

Mobile Gaming - Gamers becoming youngerThat represents a dramatic drop from the average age in 2013, which was seven years older. Among the primary reasons for this is that it is rapidly becoming more commonplace for adolescents, and even children, to own their own smartphones. This is the case because the cost of lower end devices is falling, making it more affordable for families to be able to equip their youngest members with mobile devices.

In the EEDAR report, the results of the examination of the market showed that casual mobile gamers are most likely to be on the younger side – with an average age of 26 years old – and are most likely to be female (70 percent). Among the core gamers over smartphones and tablets, however, the average age is slightly older than that – at 30 years old – and the players have a greater likelihood of being male (58 percent).

The survey was conducted with the participation of 3,500 active mobile gamers. Each of those individuals had taken part in mobile gaming within the three months prior to the study, using either their smartphones or tablet devices.