Author: Lucy

Shoppers who are looking for the perfect luxury vehicle will be able to use AR technology to help them find it.

Although Ferrari already offers online features to its customers and prospective shoppers that will let them to be able to customize their vehicles so that they can come up with the perfect dream car, it will soon be adding an augmented reality component to this experience that will give them an even clearer idea of how the real experience will feel.

This will help to gain a more thorough understanding of how various colors and features will look.

A growing number of automobile manufacturers are looking to augmented reality technology in order to help them to be able to provide their customers with an improved ability to envision what a car will look like with a certain paint color or interior upholstery. The reason is that it helps a customer to see with their eyes what they had previously needed to imagine in their minds.

Now, the Ferrari Augmented Reality Showroom will help potential customers to design their vehicles in real-time.

The AR app is designed to be used with a tablet for the best results. It makes it possible to be able to use the rear-facing camera on the device in order to track three dimensional objects. Once the device is aimed at one of five different compatible models of Ferrari, it is possible to superimpose a range of different features to be able to see how the vehicle would appear after those changes.

For example, the color of the paint can be changed, as can the brakes, wheel combinations, and a spectrum of different other accessories. This is similar to the feature that is already available with a computer, except that it allows the user to see the changes on a vehicle that is right in front of them.

It also lets a potential customer use the augmented reality to be able to see what is behind the outer “skin” of the car. It reveals the powertrain, as well as an expanded, three dimensional view of the vehicle’s braking system. It creates an overlay of a virtual wind-tunnel that makes it possible for the mobile device user to visualize the vehicle’s aerodynamics. The system is currently on its way to Australian and Japanese Ferrari dealerships and is expected to be in place later in 2015. It will be compatible with the FF, the California, the 458 Spider, the 458 Speciale, and the Berlinetta.

Recent research has revealed that it is very clear that text advertising is dominant within this category.

As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.

The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.

For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).

This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.

The TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.

It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.

The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.

These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.