This type of tech is proving to be very appealing to customers at quick service restaurants.
A pilot program is currently underway at McDonald’s, called “Create Your Taste”, which provides ordering stations that are somewhat like tablets, for guests, so that the familiar mobile technology feel can be tested out in the ordering process.
The program lets people use the tablets to customize the burger toppings that they want in their meals.
This mobile technology is available to customers inside the restaurants and it gives them the chance to try any of dozens of toppings that are not available to the customers who make their orders at the counter or at the drive-thru. Once the customized meals have been prepared for the customers, they are brought to them in fancier packaging.
Customers find that the mobile technology that is used feels very familiar, like their own tablets at home.
Throughout the pilot program, customers can either use the mobile tech on their own or they can take advantage of the assistance of employees. The test program has employees on hand to make sure that customers who are interested in giving it a try will be able to be guided through the process if they need the added help. Even the customers who were not able to figure it all out on their own still appeared to be quite happy with the experience.
This represents only the latest in a number of moves that McDonald’s has been making to appeal to the love that people have of technology and the personalized experience. There have been a number of mobile marketing campaigns that have already been run, as well as some added entertainment pilot programs that have been run that used augmented reality.
Other fast food chains have been jumping on board with mobile technology trends, as well, as they have used QR codes, run mobile advertising campaigns and have included smartphone ordering features as a part of their mobile apps. It is clear that the quick service industry is seeing tremendous opportunity in the fact that consumers are bringing smartphones with them everywhere they go.
The South Korean electronics company has revealed that its Bluetooth gadgets are becoming massively popular.
LG Electronics has now revealed some of the latest data with regards to its mobile accessories, in that it has stated that it has now managed to sell over 10 million of its Bluetooth headsets around the globe.
The electronics giant recently made the announcement about this series of mobile gadgets.
The LG “Tone” series of headsets are a type of mobile accessories that will connect wirelessly to smartphones. This allows the users to be able to use their mobile devices to listen to music, but the headsets are also equipped to allow the user to make or take a call, as well. This is a handy feature as it does not cause one use of the device to override another in an inconvenient way.
Among the unique features of these mobile accessories is the retractable neckband design of the headset.
The design of this mobile gadget extends behind the user’s head and into the ears when it is being used. However, when it is not in use, they retract in order to make them much more compact and easy to carry. This also help to prevent damage.
According to the firm, the sales of the mobile headset broke the 1 million mark about three years after the launch of the series back in 2010. That said, since that time, it has come a long way, as it took only two and a half more years to skyrocket to over 10 million sales. This represents a considerable increase in the number of purchases that are being made of this device.
LG has worked hard to improve the appeal of their smartphone headset. For instance, in order to be able to considerably enhance the sound quality of the accessory, it partnered with Harman/Kardon and JBL, the highly respected audio equipment makers. Their expertise, fused with the design produced by LG made it possible to vastly enhance the quality of sound that the headset could provide to its wearer.
These mobile accessories have specifically proven to be highly popular in the United States, where about 40 percent of the purchases are made, according to NPD Group market researchers.
Throughout the pilot program, customers can either use the mobile tech on their own or they can take advantage of the assistance of employees. The test program has employees on hand to make sure that customers who are interested in giving it a try will be able to be guided through the process if they need the added help. Even the customers who were not able to figure it all out on their own still appeared to be quite happy with the experience.