Author: Lucy

The location based technology is helping to ensure that gamers are adhering to state laws.

As a growing number of applications are integrating geolocation technology into their features, mobile app development companies are discovering that there are many new and undiscovered uses for this tech, and they are beginning to use them.

This has become especially handy in some industry sectors where regulations and laws change by state.

For example, New Jersey regulators have started to ease the laws when it comes to being able to gamble online and over mobile. However, the gamer still needs to be located within the state in order to abide by these regulations. Therefore, that industry is starting to use geolocation to an increasing degree to make sure that the people who want to use those particular mobile gaming apps are actually located where they say they are.

So far, geolocation technology is proving to be a reliable source of location information.

This is piquing the interest of a number of different types of mobile app development firms and mobile gaming companies that are seeing the growing potential of this technology. The location based tech uses cell phone signals in order to determine where the mobile device user is actually located – not where he or she claims to be

This helps to be able to ensure that people who are where they say they are will have full access to the services or mobile gaming opportunities that they want, and will assist in blocking people who are only pretending to be local – even if they are quite near to a state line but still outside of its border.

It is expected that the industries that are using this technology will only continue to grow as its implementation is better understood and as its accuracy continues to prove itself. This has already been celebrated by the New Jersey Division of Gaming Enforcement, according to one of its spokespeople, Kerry Langan, but it is unlikely to stop there. That department is now working with the largest Location as a Service (Laas) company in the world, Locaid, as of November.

As other government departments and agencies, as well as private companies watch what geolocation technology does for that sector and with how much accuracy, it will continue to spread beyond simple mobile marketing opportunities.

When it comes to the customer experience, mobile is becoming increasingly important.

According to a report that has been issued by Magnani Caruso Dutton, a digital customer experience agency, based on the recent research that they have conducted, mcommerce is playing a growing role in making hotel accommodation bookings.

The report also made a number of suggestions regarding what hotels can do to enhance this experience.

The research was published in the report entitled “Seeing Returns: Building Loyalty at Hotels Through Digital Customer Experience”. What it showed was that, to an increasing degree, guests at hotels are reliant upon their mobile devices. As such, providing services and options to be accessed by those devices can help to enhance the experience of those customers. This mcommerce can help to improve customer satisfaction and loyalty.

The quality of an mcommerce experience has a notable impact on a guest’s willingness to make a booking.

Within the report, it showed that the quality of the website, mobile app, or other digital tools offered by a hotel has an impact on the decision to book of 72 percent of business travelers to a “moderate” or a “strong” degree. Similarly 64 percent of leisure travelers felt the same way, as did 74 percent of family travelers.

Once travelers arrive at their destinations, they assign a similar importance to mobile commerce and services as they did while they were making their bookings. Seventy four percent would like their hotels to provide them with “substantial” digital involvement in order to be able to improve the experience of their stay. It was especially notable that 80 percent of travelers desired to use their smartphones and tablets in order to learn more about the amenities of their hotel accommodations as well as the establishment’s hours of operation. Seventy eight percent would like to be able to take advantage of local maps over their gadgets.

Moreover, 73 percent expressed that they would like to use mcommerce services and features to be able to bypass the lineups once they arrive at a hotel, by being able to check in using their mobile devices. An equal number wanted to be able to request a late checkout by way of their smartphones and tablets.