Author: Julie Campbell

Mobile app launched by LG to provide Delhi drivers with traffic alerts

| May 16, 2014

This smartphone application has been designed to help motorists to overcome the challenges of daily driving.

A new mobile app has just become available for drivers using their smartphones in Delhi, so that they will be able to better understand the flow of traffic and to be alerted in areas where there may be snarls and other problems.

This application is available to users of Android based smartphones, which are the most common in the city.

The mobile app was developed along with the assistance of Lt. Governor Najeeb Jung, who was there for the launch of the application, which is meant to be a “step to make life easier” for the residents of this capital city. The name of the product is the Delhi Traffic Police app. This will provide commuters with a range of different types of important information that could help them to better make their way to and from work every day.

The mobile app will also give them the ability to report issues that they have noticed along their routes.

For example, if a traffic light is out and it doesn’t look as though the authorities have been advised – that is, there isn’t anyone official directing traffic and there are no repair crews on site – then this application provides the ideal opportunity for people to report it as soon as it is noticed. This can help the correct parties to take action as early as possible so that traffic disasters can be avoided.Mobile App for Traffic Alerts

Jung also announced that at the same time that the Android app was launched, the Delhi Traffic Police website also received a considerable upgrade. This will provide commuters with a spectrum of additional features.

The Police Commissioner in Delhi, B.S. Bassi, expressed support for this new tool, saying that it is a step to help to make the everyday lives of the people in the city notably easier to live. At the moment the mobile app is available at the Google Play store. It provides users with alerts, reporting options, the ability to measure distances depending on various routes to arrive at a destination, and will even calculate fares. The app will also alert users to areas that are currently experiencing issues such as flooding, or will notify them when they will be traveling through areas where accident rates are especially high.

Social media marketing campaigns aren’t ready for negative responses

| May 14, 2014

A recent survey has shown that less than half of marketers know how to handle unwanted attention.

According to the results of recent research conducted by eMarketer, over 88 percent of all businesses are using social media marketing as of this year, and yet the majority of them are still struggling to be able to properly use this channel and measure their campaign successes.

Moreover, almost half of those marketers don’t know how to handle negative posts.

According to Social Media Marketing University (SMMU) a training firm for the use of this channel, one in four marketers do not have a plan for handling negative posts against them, but they are trying to develop one. Nearly that many, again, have absolutely no plan for dealing with negative social media attention and have no intention of trying to create one.

That said, despite the lack of negative social media marketing plan, the majority will still respond.

social media marketing - confused marketersSMMU’s stats showed that even though more than half of marketers don’t have a set strategy for dealing with negative posts in an effective way, the majority will respond to it. Moreover, many will create their response within an hour of the appearance of the negative post, in the first place. Another 52 percent said that they will respond within the first twenty four hours following the negative posting. Only five of all of the respondents to the survey said that they either hardly ever, or never, respond to negative attention over social media.

Among the respondents, Walmart was one that had previously taken a rather passive strategy when t comes to what its critics are posting over Facebook, Twitter, Google+, and so on. That said, it has since changed its tune. In the past, it simply used these channels as a fast, easy, and affordable way to help to create a push for its messages. However, this direction changed considerably last year as it began to provide rapid responses to negative posts, with a special effort to keep up positive posting and by providing information to correct misunderstandings.

This is a common evolution in social media marketing strategies as companies slowly begin to understand the way in which they can not only share their news but also interact and engage with consumers.