Author: Julie Campbell

Geolocation technology from Zumigo incorporated into payments validation

| April 3, 2015

The location based tech will help merchants to be able to better verify transactions over mobile devices.

Mobile geolocation technology services provider, the Zumigo Corporation, has now introduced a new and groundbreaking service that is meant to use smartphones to allow merchant payments to be validated in real time.

This service was also created to help to verify the identity and credit card credentials of a customer.

The purpose of this geolocation technology based service is to help in the prevention of fraud over e- and m-commerce. The official launch of the Zumigo Assure Payments mobile solution took place in Las Vegas, last week at the Mobile Risk Council (MRC) Vegas 2015 conference. There, the mobile payments security tech was described in detail to show merchants how this type of service can add to their security and reduce the losses that they could currently be experiencing.

Merchants face considerable expenses from losses due to fraud, but this geolocation technology seeks to overcome that.

Geolocation Technology - Payment ValidationThe shape of the current system states that if the processors of the merchant confirm the authorization of a payment, then if the credit card credentials are later found to have been stolen, the merchants do not receive any protection against charge-backs. Should fraud occur and the purchased merchandise has already been shipped, then there is little to nothing that the merchant can do to be able to stop the recipient from receiving the goods and from the money from being charged back to the credit card. Therefore, the merchant faces a complete loss on that fraudulently purchased sale.

However with Zumigo, the idea is that merchants are provided with an additional verification and, therefore, protection layer against the use of stolen credit card credentials in order to purchase products and services.

This geolocation technology based system allows merchants to add additional verification for the transaction using information that has been supplied by the legitimate credit card owner (such as a mobile number, address, name, etc), so that fraudulent purchases can be prevented even before they have the chance to take place. Therefore, the loss doesn’t have the chance to occur and the merchant saves his or her money.

Mobile technology has propelled Canada to the top of internet use

| April 1, 2015

As a result of smartphones and tablets, Canadians now spend more time online than people in other countries.

Although spending a great deal of time online is a popular activity for people in countries throughout the world, the penetration of mobile technology devices has sent Canada to the top of the list of internet use.

Canadians now use the world wide web a great deal more than people from any other country in the world.

A recent comScore Canada study’s results have shown that people in the country spend an average of 36.3 hours per month browsing and visiting about 80 different websites. Comparatively, Americans spend about 35.2 hours online per month, and people in the United Kingdom spend closer to 33 hours online per month. The study also revealed that mobile technology played a very large role in the amount of internet use that Canadians had.

Mobile technology such as smartphones and tablets considerably boosted the internet usage across the country.

Mobile Technology - CanadaMobile devices were accessed a considerable amount, boosting the use of the internet above what it would have been if Canadians were using laptops, netbooks, and desktop options, alone. The research also determined that the subscriptions to various mobile apps and publications increased by five percent throughout 2014, reaching 24 million people.

That said, for the most part, when it comes to mobile users, the internet is being used primarily for visiting Facebook, Twitter, and other social media sites, above all else. When it came to actual net surfing, reading, and other online activities, many Canadians still clearly preferred laptops and desktops. Shopping played a large role in the extensive internet usage of Canadians, but, again, this was primarily conducted over computers instead of mobile devices, particularly when the actual purchases were being made.

comScore also reported that Canadians are not only using mobile technology a great deal, but they’re also remaining on the pages that they visit for a longer period of time than other people from around the world. In Canada, people spend time on slightly more than 3,000 pages per month. This is notably lower than countries such as Russia, which spends far less time on the internet. This suggests that Canadians are spending a lot more time on each page that they visit than their counterparts from other countries.