Author: JT

Company has ambitious plans for the holiday season

Starbucks has some big plans for the holiday season. The company intends to entice consumers into its stores during the holidays by offering mobile ordering and pay services this year. The company plans to launch this initiative in Oregon before possibly rolling it out to other states throughout the country. Starbucks sees a great deal of promise in the mobile commerce space and aims to connect with consumers that are shopping via mobile devices this year.

Starbucks continues to find success by engaging mobile consumers in dynamic ways

Starbucks has managed to establish a strong presence in the mobile payments space. The company teamed with payment solutions provider Square a few years ago and the two companies have managed to engage mobile consumers effectively since then. Using the Starbucks mobile application, consumers can pay for products at certain stores from their mobile devices, providing people with a more convenient way to pay.

Company to introduce new rewards for its loyalty program members

The company plans to introduce new offers for its loyalty program members. Starbucks will be offering access to special events and previews of new products that it will be offering in the future. Rewards can be redeemed for all of the company’s brands. There is also a chance to win Starbucks coffee for life for those that are making payments from a mobile device.

Consumers will be able to place orders in advance and pay for these orders from their mobile devices

In the coming weeks, Starbucks will be offering people a chance to place orders for drinks and other products from their smartphones. These orders can be placed in advanced, before a consumer actually visits a physical store. Payments can also be made in advance, and consumers can visit a Starbucks store to pick up their purchased products. Starbucks anticipates that it will see significant success with its mobile commerce initiative. Mobile shopping has become quite popular among consumers, especially during the holiday season, when people are looking for more convenient ways to pay for products.

This market is rapidly becoming very popular and adoption is increasing quite swiftly.

Data that has recently been released by YouGov has shown that in Great Britain, there is a rapid adoption of personal tech among consumers, and these gadgets include wearable technology.

One in ten people, says the data, will be using wearables as this category of the market takes off.

At the moment, YouGov reports that six percent of the population of Great Britain owns some kind of wearable technology device. This represents approximately 2.8 million people. The types of devices that fall within this category include activity trackers, fitness bands, and smartwatches. That said, while the numbers are already strikingly high when considering that this category is still practically within its infancy, the firm expects that those figures will double to 13 percent of the population, or 6.1 million people, before the close of next year.

The next spike in wearable technology adoption is expected when the Apple Watch goes up for sale.

Apple’s entry into the wearables market is predicted to be a considerable driver for adoption rates, though the size of the impact won’t be seen until it actually happens at the start of next year. Ahead of that time, it will be the holiday shopping season that will make the biggest contribution to the figures.

The figures from a survey conducted by YouGov show that by the end of this year, one in ten people, which means about 4.7 million individuals, will own some form of wearable technology device.

The challenge that developers and manufacturers will now be facing will be in attempting to encourage those who own the wearables to actually continue to using them. At the moment, the majority of the gadgets that have already been purchased are focused on fitness. However, 37 percent of the people who were surveyed said that they have it just so that they will be able to keep up with the latest in technology.

While this may look good in sales figures, it also shows that companies still have a certain distance to travel before wearable technology will have been worked into the typical lifestyle of the majority of consumers.