Author: Writer

PassionTag Launches In-Image Digital Marketing Platform to Drive Brand Engagement

Consumers Share Their Passions and Engage with Brands by Creating and Collecting SmartTags Shared through Social Channels

Mountain View, Calif. – August 7, 2013– PassionTag, a technology provider of dynamic in-image digital marketing and commerce solutions, today unveiled the company’s platform designed to redefine how consumers express their passion through digital images and how brands effectively use social, mobile and digital tools to drive affinity and revenue.

PassionTag is the first mobile application that allows consumers to ‘tag’ their passions through the photos shared on Twitter, Facebook, e-mail, and SMS. With PassionTag, they can turn a static image into an interactive photo containing actionable tags that extend the story they want to tell.

PassionTag’s in-image digital marketing platform enables deeper brand and customer engagement through SmartTags. With the creation and management of PassionTag’s in-image placement of SmartTags, photo sharing is transformed into a powerful, action-oriented channel enabling deeper brand engagement through the image. The call to action contained in the SmartTag is experienced through the social applications PassionTag has developed to work in sync on social networks such as Facebook and Twitter, or on PassionTag.com

PassionTag enables brands and consumers alike to easily create SmartTags which can be shared, collected and customized. PassionTag’s SmartTag technology enables a “digital backpack” of trackable and transactional actions which can be attributed to most any image, thereby significantly improving the value and utility of an image. By turning photo-sharing into a pervasive, revenue-generating peer-to-peer ecosystem, PassionTag’s Smart Tags enable a shift from a value-based transaction to a value-based partnership.

Photo sharing is one of the fastest growing segments of the social web, and we are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for brands, non-profit organizations and eventDigital Marketing Social Media management producers,” said Thomas Moewe, CEO of PassionTag. “Our technology elevates the role of the image, dramatically improving the consumer’s experience with photo sharing while enabling brands to turn static images into dynamic, actionable photos.”

Among other clients, Dragon Con, Atlanta’s internationally known pop culture, fantasy and sci-fi convention has partnered with PassionTag. The PassionTag app will allow Dragon Con’s fans to tag their photos with any of a dozen Dragon Con-related SmartTags, and then post them to their favorite social network. Fans can view and “like” all the photos organized under a specific tag regardless of who posted them. Or, they can follow their friends to view their photo streams.

“There is so much to see and talk about at Dragon Con. It’s just natural that taking and sharing photos with friends is an important part of the whole experience,” said Rachel Reeves, Senior Director of Guests and Media for Dragon Con. “And we know our fans love using cutting-edge smartphone apps. PassionTag lets our fans do both and experience Dragon Con in a fun new way.”

PassionTag’s free mobile application can be downloaded from the iTunes App Store by visiting: https://itunes.apple.com/us/app/passiontag/id663610124?mt=8

ABOUT PASSIONTAG
PassionTag, Inc. is a technology provider of dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag’s platform enables the creation and management of SmartTags that can be applied to photos shared online by both consumers and brands. For more information about PassionTag, please visit us at http://www.passiontag.com/public/ or call u at 1-800- 475-5160. Join our Facebook community at http://on.fb.me/16UmnZd or follow us on Twitter @passiontag.

Media Contacts:
Beth Trier
Trier and Company for PassionTag
www.triercompany.com
415-285-6147
[email protected]

Valerie Beaudett
Trier and Company for PassionTag
www.triercompany.com
650-400-7833
[email protected]

 

The Growth of Mobile Payments Offers Rewards, Challenges to Merchants

Google Wallet might be a bust, but according to recent Gartner research, mobile payments are growing dramatically, with transaction values predicted to hit the $235.4 billion mark in 2013. The question is, what do these seemingly synergistic, yet opposing trends, say about the emerging cashless society? And how can merchants navigate the mobile payments landscape?

With all the hype around wallets, you’d expect that lots of people are using them. Not so much. They will account for only 2 percent of total mobile transaction values in 2013 according to Gartner. In spite of all the hype, NFC services like Google Wallet and Isis aren’t catching on with consumers.

The big driver of growth is plain old mobile money transfers, which are projected to make up about 71 percent of total transaction values in 2013.

For those of us who operate in the global payments ecosystem, these statistics are no surprise.  In many regions outside of North America, mobile phones are the single most ubiquitous computing device, and they are used in a wide variety of ways for commerce and payments. In Africa, two-thirds of the Kenyan population filters $13 billion – more than a quarter of the East African country’s gross domestic product – through M-Pesa, which is the world’s leading mobile money network. Many of those transactions are money transfers or country-specific payment approaches.

The mobile payments market is so fluid, complex, and nascent; it’s very difficult for merchants to predict consumer adoption of any givenMobile Payments Growth approach.  At the same time, merchants can’t afford to ignore the mobile payments market — it’s simply too large, with huge potential for commerce growth.

Confronted with complexity, many online merchants have limited their payment options to cards and PayPal, bypassing incremental mobile sales using other payment methods. This is a mistake. The most successful ecommerce merchants are both mobile and global. Starbucks is a great example of a global brand that has cracked the code on engaging consumers by integrating mobile payments tightly with the in-store experience and providing loyalty incentives that delight consumers.

For merchants who don’t have the resources of a Starbucks or Amazon, payment processing platforms can simplify the complexity by handling a wide variety of payments worldwide while integrating mobile and online commerce. Instead of placing their bets on a handful of payment methods, merchants can tap into dozens of payment methods, languages and cultural approaches that look quite different depending on whether the consumer lives in Abu Dhabi or Los Angeles.

Merchants can no longer choose between online and mobile payments – they need both to stay competitive.  As mobile phones turn into payment devices, ecommerce will change dramatically, reaching consumers everywhere on a global scale.

Ralph Dangelmeier is CEO of BlueSnap, a global payment service provider powering the checkout process for eCommerce merchants worldwide, and fueling growth for online businesses serving digital, physical and mobile markets. BlueSnap has reinvented the checkout experience by combining the power of four key components: Seamless integration into the storefront, global payment processing, award winning smart subscriptions, and dynamic marketing tools for up-sell at checkout.