This is the case, regardless of the fact that the more beloved devices are cost prohibitive in those regions.
According to a recent technology news report, the trend of people always wanting what they can’t have continues even in the mobile world, as research is showing that emerging markets still prefer iPhones over Samsung devices, despite the fact that they cannot afford them.
A recent study showed that Apple is the smartphone brand that is the most desirable among residents in emerging markets.
The research making this technology news was published in a report from Upstream based on a study conducted by the Ovum research firm. Within the study, which was conducted in 2014, it was revealed that Apple managed to edge out Samsung Electronics when it came to the appeal of their smartphone mobile devices. This was also interesting as another recent survey that was conducted by Upstream in 2013 showed that Samsung had been a solid leader.
Part of the explanation of this technology news was that Samsung saw a small drop in its favor among those consumers.
The brand’s appeal to consumers in the developing market fell from 32 percent to 29 percent between the last survey and the current one, said Upstream. While this isn’t a tremendous drop, when it is combined with the dramatic jump experienced by Apple in terms of its appeal in those regions, it made all the difference. Apple had previously been preferred only by 21 percent.
Some analysts are crediting Apple’s growth in appeal to the release of the iPhone 5C, which was designed specifically to be a lower cost device. This helped to make these mobile devices more accessible to consumers within emerging markets and allowed the brand to climb up to the front and center point in terms of draw within these marketplaces.
This technology news also suggests that the added marketing efforts that Apple has made in those countries in order to sell the iPhone 5C have had the desired impact. This, despite the fact that even that less expensive device remains too expensive for consumers in those countries.
The Canadian manufacturers of the “world’s lowest cost” version of the device is aiming for ultra-cheap.
Datawind, a Canadian mobile manufacturer that has already been making tablet commerce news headlines through its creation of the lowest cost device in this category, the UbiSlate 7Ci which retails for $37.99 still isn’t cheap enough for the company which is now looking to reduce the cost of the ownership of these gadgets.
The company is hoping to be able to slash 50 percent from the price tag for its products.
The hope is that this low price will open up tablet commerce to pretty much anybody. According to the CEO of Datawind, Suneet Singh Tuli, “This idea is to bridge the digital divide, it’s really that simple, the idea is to overcome the affordability barrier.” The company currently boasts five different locations, including Toronto Canada, as well as England, India, and Germany.
They feel that tablet commerce can be affordable for everyone and that everybody has a right to it.
Singh Tali explained that “We think as the Scandinavians do that (Internet access) is a fundamental human right.” The team from the company is now working on implementing a new strategy that will help to slash the price for tablets that will be considered “good enough” for many consumers, especially considering they will only be paying around $20 for them.
Datawind is best recognized for the work that it has done with the Indian government. It has previously supplied them with inexpensive tablets for a program that is designed to ensure that students will have access to these mobile devices.
Recently, MIT Technology Review magazine called Datawind one of the 50 smartest companies in the world. That was following the launch of its cheap tablet computers under the Aakash brand with the Indian government.
At the same time that the government of India is now considering the proposals of a number of companies, including Datawind, for the next generation of Aakash, the business has now set its sights on tablet commerce in North America as well as the United Kingdom. It is hoping to place a better focus on selling UbiSlate branded devices directly to the consumer.
