Author: Dan Gendro

Omniretail at CA Com has released a report describing the growth of T-commerce.

The second screen has become a mainstream experience for the majority of consumers, and according to a recent report that has been released by CA Com, tablet commerce is taking off at an extremely promising rate.

The report looked into the developments that have been occurring over a range of different shopping channels.

According to the CEO of CA Com, Rodolphe Bonnasse, trade is undergoing an extremely rapid change, and over the last year, there has been a near doubling of the share of sales that have been occurring over the tablet commerce channel. This being the case, he added that it makes it quite difficult to be able to know exactly what the future will hold when it comes to shopping and what shoppers will actually want.

The new tablet commerce and shopping report is based on various channels of purchase used from 2013 through to this year.

The primary changes that have been seen in t-commerce since last year’s report include the following:

• The drive of tablet based shopping. In France, nearly 7 percent of consumers purchased through the use of their tablets. Last year, that figure was close to 4 percent, showing that the number has nearly doubled since that time.

• The position of sales over this device. Though still considered to be a niche market, it holds third place after shopping in person and shopping over a laptop or desktop computer in terms of a channel for making a direct purchase. Last year it represented 1 percent of the direct sales market, but now it is estimated to be closer to 10 percent in France, and growing.

• The choice of home delivery. The report showed that in France, 71 percent of shoppers chose to have their purchases shipped to their homes, as opposed to other options such as picking the item up in store or having it shipped to another location, when they have shopped over their mobile devices.

Bonnasse added that while there have been some challenges associated with the adoption of tablet commerce, at the same time, this considerable shift in shopping behaviors offers a great deal of potential to brands and companies.

A new Gartner report has shown that smartphones and tablets are still driving these expenses.

According to a recent report that has been issued by Gartner, mobile is still making technology news as a primary driver of global IT spending, but it has also shown that the pace isn’t speeding up quite as much as it had been in previous quarters and years.

The momentum for global IT spending in the mobile environment is starting to ease off.

The Gartner technology news report stated that that the IT spending worldwide remains on pace, having come to a total of $3.7 trillion, so far, in 2014. This represents a healthy 2.1 percent increase over the same time in 2013. That said, the well respected research firm has also noted that this growth rate has decreased when compared to earlier projections which had pegged it at 3.2 percent.

This year’s technology news predictions have diminished as a result of the decrease in expected device growth.

Also contributing to the slowing growth in IT spending is a slowing in the expectations for data center systems as well as in IT services, to a certain degree. According to the Gartner managing vice president, Richard Gordon, “Price pressure based on increased competition, lack of product differentiation and the increased availability of viable alternative solutions has had a dampening effect on the short term IT spending outlook.”

That said, Gartner also predicts that it won’t be long before the figures will start to even off and return to spending growth levels that are closer to “normal”. Gordon explained that “However, 2015 through 2018 will see a return to ‘normal’ spending growth levels as pricing and purchasing styles reach a new equilibrium.” He described the current situation in IT as entering into “its third phase of development”, in which it moves on from a focus directly on the tech and the processes of the past in order to look ahead to new forms of business model that have become possible as a result of digitalization.

In 2014, the technology news expectations are that smartphones, tablets, and other devices will still see growth in sales, though not as great as in previous quarters. Now it is believed that the growth over 2013’s figures will be 1.2 percent, to reach $685 billion.