Author: Dan Gendro

A recent report has revealed that the tech just isn’t meeting the needs of this important demographic.

According to a report by the Institution of Engineering and Technology (IET), called “Meeting the Needs of Older and Disabled Travellers,” over 80 percent of people who are over the age of 60 are not using websites, apps, or other online informational services through mobile technology that would assist them in getting from point A to point B.

It is the IET’s hope that the trend will be able to change and that and that these resources will be widely used.

The IET is now encouraging mobile app developers and providers to encourage disabled and older consumers to use mobile technology. The report underscored the fact that there was nearly no awareness among older people when it came to what smartphones and tablets could offer them in terms of travel resources such as for journey planning and booking. Some didn’t know that these options existed, at all. This left them without the knowledge of the types of benefits that they could receive by having travel information delivered to their mobile devices.

The IET has called for a brand new approach to marketing these services over mobile technology to these demographics.

The report also pointed out that the quality of the travel services and resources available over mobile devices has undergone some tremendous improvements over the last few years. With 4G networks becoming much more commonplace, it has become quite fast and easy for device users to be able to obtain responsive transportation information, as well as to obtain connecting data from different types of public transportation nodes so that people can receive a much more complete plan for their journey, no matter how far they might be traveling.

As a result of the ongoing uncertainty that has occurred when it comes to possible problems that are associated with using public transportation – for example, changes in service or timetable – older people and disabled individuals are greatly missing out when they don’t use their mobile technology devices to keep themselves abreast of these alterations. The experience of public transportation can be considerably enhanced when the right information is quickly and readily available.

Brandtone, a company from Ireland, has now partnered up with the corporation in south-east Asia.

Mobile Marketing business, Brandtone, has now revealed that it has agreed to work with Unilever in order to assist that company in being able to engage with millions of people residing in south-east Asia.

These two businesses have already worked together and have been successful in their partnership.

They have already managed to run online, offline, and mobile marketing campaigns for the Sunlight and Magnum brands owned by Unilever. The most recent deal will have the Irish firm working to bring the consumer product giant’s customers in south-east Asia to a position in which they will interact with each other. To start, it will ensure that these shoppers are – at the very least – accessible to the brand. Among the countries of focus will be Vietnam, Thailand, and the Philippines.

Brandtone has been responsible for other mobile marketing campaigns for massive companies.

Among the best known names that Brandtone has managed in terms of online, offline and mobile advertising include Heineken, Pepsi, Mondelēz (previously the Kraft snacks division), and Kellogg’s. They have worked to bring those brands into the developing world through mobile technology based interactions.

In south-east Asia, the smartphone penetration rate is as tiny as 20 percent in certain regions. Therefore, Brandtone uses SMS rewards programs in order to provide consumers with incentives. In return for those benefits, customers provide the company with some information about themselves that will then be used in order to create marketing campaigns that are better designed to be relevant to the specific needs and wants of those people.

According to the Brandtone chief executive, Donald Fitzmaurice, “When we announced our expansion into Indonesia almost a year ago, even we could not have predicted the scale of demand from brands for mobile-first data-led marketing strategies, nor how receptive consumers themselves would be.”

He explained that this part of the world has reached a mobile marketing tipping point and that he felt that this was the ideal time for Brandtone’s clients to be able to use the “power of mobile and big data” in order to reach those consumers in a highly effective way.