Author: BWild

This form of online and mobile marketing is predicted to grow in popularity.

According to a new report from Juniper Research, the number of eCoupons redeemed will rise almost two times by 2017, increasing from 16 billion in 2014 to more than 31 billion in 2019, and the report claims that redemptions will be driven mostly by mobile coupons.

Many shoppers look for mobile or online coupons before making a purchase.

Print-at-home coupons are not as popular as coupons that can be redeemed online or barcode based coupons that can be scanned and redeemed in stores. The report suggested that consumer behavior is changing. More consumers are engaging in eCouponing and are choosing to search for online or mobile coupons before they make purchases in-store or on the web.

The report cited that on retailer websites, as well as VoucherCloud and other aggregator sites, there was a sudden increase in visits to these site’s couponing sections. Also, the number of consumers storing coupons on devices via wallet apps such as Samsung Wallet, Google Wallet or Passbook, to redeem these digital coupons at a later time, is on the rise.

When mobile coupons or any eCoupon is deployed correctly, this increases CLV.

The Juniper Research study argued that analytics regarding consumer purchase patterns were necessary to enable an increase in Customer Lifetime Value (CLV). According to the report’s author, Dr. Windsor Holden, “Coupons should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis.” Holden added that “Otherwise, coupon redemption represents a loss to the brand or retailer.”

Other report findings included that one of the primary adoption hurdles is many retailer POS lack scanning infrastructure. Moreover, when couponing platforms are integrated with leading social media, this presents considerable opportunity for the delivery of targeted offerings. In addition, the report found that there is less of an opportunity for targeted couponing when high profile data thefts occur because they can lower the uptake of store loyalty cards, which can negatively impact targeted couponing.

Nevertheless, based on what the report has found it is very likely that there will be an increase in the adoption and redeeming of eCoupons and mobile coupons in upcoming years.

The mobile device maker from Taiwan could be working on a wearable device based on Android Wear.

Rumors have been flying about HTC and the possible release of a smartwatch based on the Android Wear platform from Google, which could be released as early as this month.

It has been heavily believed, for some time, that the company has been working on wearable technology.

Aside from the fact that it is now rumored that the smartwatch will be released before September is finished, it is also believed that the wearable technology device will be called the HTC CWZ. It is not known exactly when in September the device will actually hit the shelves, nor has it been officially confirmed that these wearables will be out this month, but the source (@upleaks) has been relatively accurate with this type of statement in the past.

The HTC smartwatch will be released in a number of countries and markets around the world.

The technology news reports have suggested that the first to receive this wearable technology will include North America, Korea, Japan, Brazil, and several others. The device, itself, is something that the technology world has known about for most of this year, as Cher Wang, HTC chairperson, made the announcement back in February that the company was working on this gadget and that it would be available to buy in time for this year’s holiday shopping season.

That said, Wang did not say exactly when it would become available, nor did she make any specific mention of the type of features that can be expected from this device. This has caused the rumor mill to continually swirl, as the unveiling of the Taiwanese wearables could occur at virtually any moment.

Technology news headlines of this nature thickened this summer when a smartwatch made a brief appearance in an official HTC video. That said, the company stated that the device that was spotted in the video was not an actual product planned for release. Previous reports have also suggested that the wearable technology device would be sold under the name One Wear and that it would launch late in August or early in September.