Author: BWild

New legislation could allow merchants to charge a fee on all mobile transactions

New legislation in Canada could cause some turbulence in the mobile commerce space. Some of the country’s lawmakers have introduced legislation that would allow Canada’s merchants to institute a surcharge on customers paying for products from a mobile device. Having to pay additional fees may make mobile commerce somewhat less popular among consumers, but merchants have been having to deal with these fees for some time.

Payment services are proving to be a costly investment for merchants

Organizations that offer mobile payment services, such as Visa and MasterCard, also charge a fee for the merchants that use these services. Generally, merchants pay approximately 2.5% per transaction made through a payment platform. Many merchants have avoided embracing mobile payments because of these fees, while others have seen little issue with the practice. In the case of Visa and MasterCard, the two companies have begun lowering the fees on transactions in order to make mobile payment services more popular among smaller merchants.

Surcharges on mobile transactions could help merchants become more financially stable

Per the new legislation, merchants may be able to offset the financial impact of high interchange fees by imposing fees of their own. Many merchants see mobile commerce as a costly investment and becoming involved in this space has proven to be quite expensive. By imposing fees on mobile transactions, retailers may be able to see some financial gain from their mobile initiatives. Additional fees may not be popular among consumers, however, who may look for merchants that do not charge for mobile transactions rather than support those that do.

Merchants may be unlikely to charge for mobile transactions until they can no longer handle other costs

While many merchants have expressed concerns over the financial aspects of mobile commerce, relatively few of them are likely to begin charging for mobile transactions. When a high profile platform, such as Apple Pay, arrives in Canada, however, merchants may change their minds regarding the matter. Such a platform introduces more complexity to the commerce space and has the potential to raise costs for merchants, which will need to be offset for the sake of financial survivability.

The firm is now converting itself into a smartphone and tablet based advertising automation firm, Adaptiv.io.

Sleepy Giant may have started off as an operations provider for mobile gaming, and then started to create its own titles, but this doesn’t mean that it has finished its evolution, as it has now announced that it is working its way into the marketing automation field with a focus on smartphones and tablets.

The expert in games is now undergoing a transformation that will make it a mobile marketing automation firm.

As it steps out of mobile gaming and into marketing over that channel, Sleepy Giant – which is based in Newport Beach, California – is also going to be changing its name to Adaptiv.io. The company has already developed an event automation engine. This makes it possible for marketing managers to be able to create definitions for their campaigns in order to make it possible to acquire a larger number of users for their mobile games.

Adaptiv.io isn’t unique in its move from mobile gaming into the marketing sphere over that channel.

There is a growing amount of competition from companies that are working to assist the mobile game development companies in being able to target the ideal consumer and to encourage those players to spend a larger amount of time and money on their products.

According to the Adaptiv.io president and co-founder, David Lee, “We decided to pivot by taking the technology we have developed over seven years and to move into marketing automation. He also explained that the company doesn’t believe that the solutions that are currently available to mobile game developers are benefiting marketing managers. This is based on data that the company has analyzed from surveys that it has conducted. Lee explained that marketing managers “use multiple tools, they build in-house tools, and there are a lot that they don’t use anymore.”

Moving away from mobile gaming, Adaptiv.io now has a highly customizable engine. It gives marketers and app publishers the opportunity to boost their engagement and, therefore, their monetization from their cross-platform and even cross-channel marketing programs using a dynamic method.