Author: BWild

Project aims to bring Internet access to developing countries throughout the world

Facebook is working to expand mobile Internet access in developing countries. the Company has become involved with Internet.org, a project that works to make the Internet more accessible throughout the world. Over the past 12 months, the project has brought Internet access to more than 9 million people across 17 developing countries. These countries have limited Internet access due to the costs associated in running an expansive network. Facebook now intends to expand the mobile Internet through the project.

Facebook is adopting a greater focus on the mobile space

Facebook has a strong focus on the mobile space. The social media company has seen a dramatic rise in smartphone ownership throughout the world and many people are now beginning to use their devices to access the social network. Facebook now plans to offer free basic Internet service to mobile users in the 17 countries Internet.org has had an impact. Providing this service will allow more people to access the social network on their smartphones and other mobile devices.

Providing free Internet access could be a good customer acquisition tool

Chris Daniels, vice president of product for Internet.org, notes that the initiative is a customer acquisition tool. The initiative will provide mobile operators with the ability to provide consumers with a small amount of free data in the hopes that these people will be converted to paying subscribers in the near future. According to Facebook, the project has lead to a 50% increase in customer base for mobile network operators.

Expansion of mobile Internet may bring mobile commerce into the forefront

Facebook’s efforts may also lead to the expansion of mobile commerce. As many people are beginning to rely more heavily on using their smartphones to shop, they are using social networks in order to find out more information about products they are interested in. As the mobile Internet continues to expand, consumers are likely to use their access to shop online. Facebook has already begun investing in the mobile commerce space, hoping to provide consumers with the services that can help them shop online.

Marketers hare having a hard time trying to master advertising over smartphones and tablets.

According to recent data published in a report from DialogTech Insights, mobile marketing is causing quite a bit of challenge for marketers that are hoping to be able to reach consumers over their favorite devices.

The issue is primarily stemming from a lack of metrics to show whether or not their efforts are working.

The data from the firm said that mobile search and landing pages are bringing about a combined 81 percent of all calls for their customers. Equally, another 18.7 percent have been driven by mobile display and social. That said, when call attribution has not been established, mobile marketing companies don’t catch 49 percent of the conversions over smartphones and tablets. This brings about an inaccurate understanding of their return on investment (ROI) figures, and it places the optimization of their campaigns at risk.

This is happening despite the fact that mobile marketing sources have grown by 34 percent in half a year.

Over the last complete year, there was a 77 percent increase recorded by the firm’s report. That report was based on an analysis of over 400,000 inbound calls that were placed to companies, and more than 60 million website sessions that had been tracked through the DialogTech platform called Voice360. That platform boasts more than 5,000 active customers spanning 35 different industries.

The data analysis in the report indicated that despite the fact that conversion rates are still significantly varied based on issues such as product and industry, the firm determined that there is an average 2.4 percent web form conversion rate on landing pages.

The DialogTech senior vice president of marketing, strategy, and analytics, Steve Griffiths, explained that “Call tracking is a form of lead attribution and marketing analytics technology marketers use it to track inbound phone calls back to the specific marketing source that originated them.” This means that call tracking makes it possible for mobile marketing companies to better understand their campaigns, ads, and keyword searches, as well as online and offline sources. A better understanding enhances the ability for optimization.