Author: BWild

A new Zenith prediction states that 75 percent of usage will occur over mobile devices next year.

Zenith has released a new mobile web trends forecast that showed a notable growth in smartphone based internet use next year. It predicted that three quarters of all 2017 internet use will occur over mobile devices.

This could prove to be important insight for marketers that are deciding on their mobile ad budgets.

Last year, Zenith’s mobile web trends prediction was that 2016 would see 71 percent of internet use from smartphones and tablets. It also estimated that 60 percent of global internet advertising dollars would be spent for mobile ads by 2018. This latest prediction was released in the company’s Mobile Advertising Forecasts report.

The report stated that in 2018, marketers would spend $138 billion on mobile advertising. That figure “is more than will be spent on newspaper, magazine, cinema and outdoor advertising put together,” stated the report.

The Zenith mobile web trends forecast also predicted this year’s mobile ad spend to be $71 billion.

A growing number of ad dollars are shifting from TV to digital, particularly focused at smaller screens. Google, Facebook and Snapchat are now prime platforms for mobile marketers. According to DDG Inc. consultancy firm managing director of innovation and digital media exec, Scott Singer, “In four years, you’ve gone from 40 per cent to 70 per cent (of total internet use) in mobile.”

This mobile marketing trend is sending ad dollars away from traditional media such as newspapers and television and is directing it to media, entertainment and communications platforms.

Telecommunications companies are bringing digital distribution and content together as mobile data consumption – particularly video – is on the rise. The goal to this mobile web trend is to draw consumers to view digital content on mobile devices while appealing to advertisers. Companies from small businesses to giant corporations. This has been reflected in the recent announcement that AT&T was seeking to purchase Time Warner Inc and that Verizon Communications Inc is interested in Yahoo Inc. In both cases, the goal is to help leverage available user data for targeting ads on behalf of marketers.

Testing has shown that the least expensive version also comes with a considerably slower performance.

Recent tests on the 32GB iPhone 7 are showing that the price you pay for a smartphone can make a difference to performance. The testing by both Unbox Therapy and GSMArena have revealed very similar results.

The 32GB version of the Apple smartphone is considerably slower than its more expensive counterparts.

The two companies both independently found that the 32GB iPhone 7 is much slower than the 128GB and 256GB versions. Furthermore, the 32GB model’s 4G reception is also notably poorer. The testing showed that the speed of the storage within the least expensive iPhone 7 model was a sizeable 200Mbps slower than the more expensive 128GB version.

The read speed of the two mobile devices was measured at 656Mbps for the 32GB and 856Mbps for the 128GB. That said, it was also pointed out that in terms of day to day usage, any fluctuation in read speed higher than 600Mbps is unlikely to be detected by the user.

What may be noticed by 32GB iPhone 7 users is a difference in writing to the storage.

The write speed was significantly slower on the cheaper model. While the more expensive 128GB iPhone write to memory at 341Mbps, there was an eight times slower write rate on the 32GB model. Its write to memory speed was measured at only 42Mbps in the Unbox Therapy tests.

This was only underscored by the GSMArena tests. The iPhone 7 Plus version write rate was nearly identical. The 32GB smartphone registered a write to memory speed of 39.6Mbps. The 128GB iPhone 7, on the other hand, wrote to memory at 308Mbps.

Other testing of the various Plus versions have shown that there are differences among them in their cellular performance. Cellular Insights, a firm based in New York, tested the networking equipment of the devices. What it found was that models A1778 and A1784 – which were sold in the UK and Europe – achieved considerably poorer performance than the A1660 and A1661 models sold in the United States.

These tests show that it’s not just the 32GB iPhone 7 that differs from the other models. Smartphone performance also depends on where you purchase your device.