Author: BWild

Mobile commerce is growing at a rapid pace throughout the world

| August 28, 2015

Coupofy analysis shows that mobile shopping is gaining momentum

Coupofy, a leading database of online coupon codes, has been observing the mobile commerce space quite intently, as it has seen a growing number of people rely on their smartphones and tablets to do their shopping and research products. The company has released an analysis of data concerning the growth of the mobile commerce market, finding that many consumers are beginning to favor shopping with their mobile devices rather than with their desktops or visiting physical stores.

Mobile spending expected to hit $600 billion by 2018

According to the analysis from Coupofy, between 2013 and 2016, mobile shopping increased by more than 42%. By comparison, conventional e-commerce grew by 13% over the same period. As 2016 is not yet hear, the growth in both mobile shopping and e-commerce is expected to increase. By 2018, it is estimated that consumers will spend some $600 billion in mobile purchases. This represents 300% growth over the mobile spending that was reported in 2014.

Emerging markets are seeing major growth in mobile shopping and spending

Mobile Commerce - Mobile Shopping excelsCoupofy notes that Norway, Sweden, Denmark, China, and Spain are the fastest growing mobile commerce markets in the world, with China holding the top spot. Emerging markets, such as Taiwan, are also experiencing rapid growth, as more consumers begin to access the Internet with their smartphones and tablets. Both India and Taiwan saw a 60% increase in mobile spending from 2012 to 2014 due to increased smartphone penetration.

Retailers are helping power the growth of mobile commerce

Several retailers are aiding in the growth of mobile commerce. Amazon, which is one of the world’s largest e-commerce retailers, has noted a significant rise in the number of consumers purchasing products through mobile devices. In China, Jingdong Mall has also seen an increase in mobile shoppers, as consumers are beginning to favor their mobile devices to find and purchase products. Mobile shopping is becoming particularly popular among commuters who travel to work and back on a regular basis. Shopping from a mobile devices represents an easier way for these consumers to get their shopping done.

India holds vast promise in the mobile commerce space

| August 26, 2015

Entrepreneurs in India could find success in the growing mobile commerce market

India may be home to vast, untapped potential when it comes to mobile commerce. A recent summit of students from the Indian Institute of Management and the Indian Institute of Technology attracted many professionals in the mobile sector. These professionals highlighted the promise of mobile commerce, largely due to the growth of smartphone penetration throughout the country. With more consumers using their mobile devices to shop online, retailers are beginning to invest heavily in mobile commerce.

More than 800 technology startups are launched in India every year, with many being mobile-centric

According to Ganesh Natarajan, CEO of Zensar Technologies and former chairman of NASSCOM, technology entrepreneurship in India leads to more than 800 new startups being launched every year. A growing number of these startups are focused on the mobile space, either providing consumers with a way to shop and pay for products online or give retailers a way to serve mobile consumers more effectively. The growing number of mobile startups is leading more consumers to become more active in the mobile commerce space.

India continues to outpace other countries as a leading mobile commerce market

Mobile Commerce - IndiaIndia is one of the world’s fastest growing mobile commerce markets, rivaled only by China. Several organizations have begun to flock to the country in order to take advantage of growing number of mobile consumers. These organizations are launching mobile services or taking majority stakes in companies that have already established a foothold in the mobile commerce space. Alibaba is one such company.

Alibaba sees major promise in India’s mobile commerce market, offering financial support to some platforms

Alibaba has already found success in China’s bustling mobile commerce market, but it has begun to set its sights on the Indian market as well. Alibaba has invested in some of India’s leading mobile payments platforms, hoping to encourage growth throughout the country. Such growth could benefit Alibaba in the future, as the global e-commerce market has become so interconnected that retailers can find success in several markets at once.