Author: BWild

Mobile phones tracked through JFK Airport to shorten lineups

The busy New York City airport is trying out a new way to try to reduce waiting time through tech.

A new technology based test is now underway at JFK Airport in New York City, which involves tracking the signals from passenger mobile phones in order to reduce the length of lines and, therefore, the amount of time people spend waiting as they make their way to board their planes and as they progress through the arrivals process.

This is the busiest commercial airport in the city and is known for presenting some usage challenges.

Due to the confusion many passengers routinely feel as they attempt to use JFK Airport, the facility is aiming to use the technology in mobile phones to shorten lineups and wait times to provide at least a little bit of relief from the overall stress being felt. In this effort, new geolocation technology devices have been installed in the airport’s Terminal Four. The tech is from Blip Systems, a Denmark based company, and it works to track the movements of passengers as they make their way through the areas of the airport that experience the highest levels of congestion.

The use of mobile phones makes this program different from what most other airports have tried.

Mobile Phones Tracking -  Image of JFK AirportSimilar types of strategy have been made in other airports around the world. For instance, in London City Airport, cameras have been used to add a “pixel” on the heads of passengers as they move throughout the airport. The geolocation technology from Blip doesn’t require the use of cameras as it tracks the signals from mobile phones, instead.

Sensors have been placed in strategic points throughout Terminal Four. Those sensors are able to detect devices that have been Bluetooth or WiFi enabled, such as smartphones, tablets and even e-readers. The information collected is the movement of that person, the length of time they spend waiting in a specific location and their level of flow when traveling from one location to the next, within the facility.

According to Blip, in a description of the way the mobile phones are used for movement tracking, “When a device passes the sensors, its non-personal unique ID – called a MAC address – is recorded, encrypted and time-stamped. By re-identifying the device from multiple sensors, the travel times, dwell times and movement patterns become available.”

Apple’s mobile payments platform to launch in Asia in 2016

Apple Pay will expand in early 2016, giving more consumers access to mobile payments

Apple Pay is set to expand to prominent markets in Asia. The mobile payments service has managed to find modest success in the United States, but it has yet to become a mainstream service that consumers favor over other alternatives. Apple believes that the service will find significant success in Asian markets due to the growing number of people relying on their mobile devices to shop for and purchase the products that they are interested in.

Apple Pay to come to China, Hong Kong, and Singapore

Apple is preparing to launch its new mobile payments service in China, Hong Kong, and Singapore next year. The company is also expected to bring Apple Pay to Spain at some point in 2016, tapping into the growing mobile payments market in Europe. Notably, China and Hong Kong may be where Apple Pay finds the most success, but also the most competition. Mobile payments have been popular in Hong Kong for several years, with many companies having already established a major foothold that will make it difficult for Apple to find any traction. This is also true in China, where massive companies like Alibaba and Tencent have become involved in the mobile payments space.

Competition is strong in the Asian mobile payments space

Mobile Payments - Apple Pay in AsiaWhile Apple Pay will be coming to new markets, Apple has been experiencing some pushback from financial institutions in several markets. Banks, in particular, are unsure of the value of Apple Pay, largely due to the other payment services that exist. Some of these banks have their own mobile payments platforms and see Apple Pay as something that will have only moderate appeal to consumers.

More retailers are beginning to support mobile payments

China is currently the leading mobile payments market, with many companies offering some degree of mobile commerce support. As smartphone penetration increases in the country, more consumers are beginning to rely on their devices to shop for products online. As a result, retailers are beginning to show more favor for mobile payments services, which allow them to better connect with consumers.