Author: BWild

Mobile commerce is growing and attracting new merchants

| January 25, 2016

Mobile commerce continues to see strong growth throughout the world

The mobile commerce space is beginning to become more attractive to merchants throughout the world. More consumers are beginning to use their smartphones and tablets to shop online and in physical stores. These consumers are taking advantage of services offered by Apple, Samsung, and a variety of other companies. Notably, mobile payments services have been growing in popularity because of their increasingly secure nature, with some services having proven that they can effectively protect consumer information.

Retailers are planning to launch their own mobile commerce platforms

As mobile commerce expands, the number of merchants becoming involved in the mobile space is also growing. Driven by market demands, Walmart recently announced that it will be launching its own mobile payments service. Target has also revealed plans to develop such a platform in order to effectively connect with the growing number of mobile consumers. Both companies see a great deal of promise in the mobile commerce space and intend to capitalize on the growth of this sector in the coming years.

Consumers are still concerned about the security of mobile payments services

Mobile Commerce Attracting New MerchantsDespite the fact that the mobile commerce space is growing, many consumers are unconvinced that mobile payments services are worthwhile. According to recent analysis from Gartner, the majority of shoppers in the United States simply believe that traditional forms of commerce are adequate enough for their needs. Others believe that security faults exist in the mobile commerce space, leaving them exposed to serious digital threats.

Mobile commerce saw spectacular growth in 2015

Last year, mobile commerce saw significant growth, especially during the holiday season. According to a report from eMarketer, some 9.6% of the mobile population in the United States, an estimated 23.2 million people, made a mobile transaction in 2015. The mobile commerce space is beginning to attract a variety of merchants, many of whom have been looking for ways to connect with mobile consumers in a dynamic fashion. This trend is expected to continue into the future, especially as the demand for mobile commerce support continues to grow.

Focus on security may ensure growth of China’s mobile payments space

| January 20, 2016

Security is becoming a top priority for those involved in mobile payments

China’s mobile payments sector saw dramatic growth in 2015, and this momentum may hold throughout this year. The country’s mobile technology sector has been developing very quickly, with new devices becoming available and access to the mobile Internet expanding. As more consumers gain access to smartphones, they are beginning to rely more heavily on mobile payments services. As these services become more popular, China’s regulators are beginning to focus on security issues in order to ensure the continued growth of mobile commerce.

China’s mobile population is growing quickly

The Chinese Ministry of Industry and Information Technology notes that there are more than 1.3 billion people in China with a mobile device. Many of these consumers are using their mobile devices to shop online and in physical stores. The problem, however, is that the mobile payments sector is becoming increasingly attractive to malicious groups that want to exploit consumer information. Security risks are causing concern among consumers, making them shy away from mobile payments services.

Focus on security may make consumers more comfortable with mobile payments

Mobile payments securityA greater focus on security may ensure the continued growth of the mobile payments industry by making consumers more confident in the services they use. To ensure security, some companies involved in the mobile commerce space are beginning to use new technology to protect consumers. Biometric technology, in particular, is becoming quite popular among these companies. This technology leverages biological information, such as a fingerprint, to protect consumer information that is stored on a mobile device.

Bringing mobile payments platforms into new service industries has become a priority

Beyond security, Chinese companies must find ways to integrate mobile payments into other service industries. This would ensure the expansion of the payments market and give consumers more access to platforms they may be interested in. As more organizations support mobile payments, both digital and physical, more consumers are likely to participate in this new form of commerce. Alibaba is expected to lead the expansion of mobile payments into new service industries with its Alipay platform and its focus on consumer security. Alipay accounts for some 400 million registered users, more than half of whom use the service quite frequently.