Category: Apps

The results of a recent study have shown that these are the individuals most likely to play these apps.

According to the results of a recent study that was conducted by The NPD Group, there has been a massive 57 percent increase in the number of people who are playing mobile games over those that are playing on PCs and consoles.

This study ran from 2012 through 2014 and showed that there is a very specific group of players.

What the research determined that the majority of the people who made up the increase in mobile games players were children. Back in 2012, the average amount of time that was spent for play was about 80 minutes per day. However, the most recent figures are now indicating that the average play time is over two hours per day on these devices. One of the main drivers of this trend toward spending more time playing games on smartphones and tablets is that parents are now purchasing premium games so that their kids can play as often as they want and for as long as they want.

This trend in mobile games breaks away from the more limiting functions of many free apps.

This aligns with data from Super Data Research, an industry intelligence firm that released the results of their own study. In it, they indicated that 7.8 percent of all global mobile game development is conducted with children in mind. Within the U.S., especially, revenue from mobile gaming increased by a tremendous 9.3 percent among games where children are the ones who are actually doing the spending.

The NPD research showed that kids who are aged between 2 and 12 years are spending a larger amount of time on gaming devices – such as smartphones and tablets – than they are on any other kind of activity. For that reason, parents are spending more in that area. That said, once children reach their teen years, the use and spending on these game apps seems to slow, and it does so even more once the individual reaches adulthood.

According to NPD Group industry analyst, Liam Callahan, who discussed the mobile games trend from this study, “There’s no denying the important role kids play in driving revenue. But it’s the adult gamers who are spending more than kids and teens. This group also tends to be the decision-makers for their young children’s gaming experiences, making them a prime target for developers and marketers alike.”

Indian consumers are showing their love for mobile apps

Mobile app usage in India is exploding. More consumers are beginning to use a variety of application in their daily lives, with these apps ranging from shopping platforms to social media tools and everything in between. At the recent Apps India conference, mobile experts noted that app usage was increasing due to growing smartphone penetration and the growing interest that consumers have in mobile commerce. As the country’s mobile Internet continues to expand, more consumers are likely to make use of mobile applications as well.

Growing mobile Internet usage is leading more consumers to use mobile apps

Consumers accessing the Internet through their mobile devices are most likely to use applications, especially when it comes to shopping online. Mobile shopping apps have become quite popular among consumers as these applications provide an enjoyable and convenient shopping experience. Notably, educational apps are also becoming more prominent among consumers, as these applications provide consumers with an opportunity to learn new things at their convenience.

App economy is having an impact on India’s economy

Growing app usage has also had a positive impact on India’s economy. The app economy has created approximately 75,000 direct jobs throughout the country with the potential to create some 600,000 direct jobs over the coming years. Retailers have also found significant success in the mobile space through their focus on mobile commerce. Mobile shopping applications have made it possible for consumers to shop with their smartphones and tablets in a more convenient way and this has lead to higher revenues for some retailers.

More than 9 billion apps to be downloaded this year

The number of consumers using mobile apps has increased significantly over the past year. Approximately 9 billion mobile apps will be downloaded throughout the country by the end of this year, which is more than five times the number of apps that were downloaded in 2012. This is presenting app developers with very promising opportunities that they can take advantage of to engage consumers and provide them with tools and services that they could be interested in.