The posts seen by users of iPhones and iPads will now be peppered with a new kind of advertising.
From now on, there will be a new mobile ad format that will be making their way into the Apple News feeds, which will appear in the form of sponsored posts that will appear along with other articles.
Apple announced the new mobile marketing format as a part of the March mobile advertising platform updates.
According to the document in which the announcement of the changes was made, the new format for the mobile ad display will show them “directly in the content feeds, in line with the News articles”. This will be occurring in both the iPad and iPhone version of Apple News. These advertisements are not meant to stand out very much from the rest of the articles in the feeds, as the same font will be used for the ads and articles.
That said, each mobile ad will have a small “sponsored” tag that will allow users to identify them.
Still, it is evident that these mobile ads are being designed to blend in and look like the rest of the articles being displayed in the feed, according to the developer document in which the new format was announced.
The idea behind this new mobile advertising format is to provide marketers with a fresh way to promote sponsored posts and sell those spots. While this can provide an advantage, it’s not without its drawbacks for advertisers, as well. It remains the same downside as with advertising through any other format on the iAd platform, which is that Apple takes the same 30 percent cut from all revenue generated through those ads.
Yet with about 40 million users recorded for the Apple news mobile app in January, the opportunity for advertisers is not a small one. Despite the fact that the mobile ad tag that indicates that it was sponsored is quite small, it still complies with the regulations from the FTC that require that all sponsored content be clearly marked. It is expected that the new format will be a part of the update going into effect this week.
Using smartphones for purchasing a range of different kinds of items has become very popular in Brazil.
A recent study conducted on the mobile commerce market in Brazil has shown that shopping over smartphones is becoming increasingly popular within the country, particularly among young consumers who are shopping for the first time.
The research indicated that throughout 2015, there was an increase of 47 percent in m-commerce shoppers.
This is a dramatic rise in the number of people who are turning to mobile commerce in order to buy the products and services they want. The firm behind the study, E-bit, determined that shopping over smartphones made up a considerable 14.3 percent of the country’s online trading in 2015. When compared to the same figure from the year before, when it was 9.7 percent, that represents a very meaningful rise in this trend.
The research also indicates that 22 percent of online shoppers in Brazil have used mobile commerce.
That said, the same research has also underscored the fact that 88 percent of online shoppers still prefer to buy products and services over their desktop and laptop computers. While they might use their mobile devices for researching products and doing price comparisons, the final purchase still tends to be made over traditional computers the majority of the time. This indicates that consumers prefer to use multiple devices to complete the entire shopping journey from the point that they decide they want something and start to look into it, to the point that they actually pay for the items in their digital shopping carts.
In 2015, e-commerce in the Brazilian market generated $10.9 billion in sales, which was an increase over 2014 by 15.3 percent. This shows that there has been a significant trend leaning toward purchasing products and services on digital devices such as smartphones, tablets and computers.
That said, the news when it comes to online shopping and mobile commerce isn’t all positive. Recent research also published by E-bit but that was produced by a separate study has shown that they predict the lowest growth rates in online shopping in 15 years as a result of the current economic situation being experienced in the country. Brazil is in a recession at the moment and consumers have been cutting back on their spending as a result of this condition.
