Category: Apps

This will help people to be able to avoid people when they are aiming not to have a chance encounter.

For people who are looking to make sure that they won’t accidentally run into their exes while they’re out, there are now mobile apps coming out that have the exact opposite goal of many of the social media options that are currently available.

There are two applications that have been released within the past few weeks for this reason.

Both Split and Cloak are mobile apps that use geolocation technology to map the position of individuals that users don’t want to run into someone they used to date. Anyone who doesn’t want to be seen can be avoided through the use of this location based tech application. It utilizes updates on location in combination with check-ins that are made on other social networks.

The founders of both mobile apps claim that avoiding exes was the primary inspiration.

According to Split’s founder, Udi Dagan, there was one “bad night” in which he ran into two of his ex-girlfriends and. This caused him to come up with an app in which check-ins are used from Facebook, Twitter, Foursquare, and Instagram, so that people can be tracked and avoided when they are located nearby.

From the Cloak side, a co-founder, Chris Baker, explained that “My co-founder Brian ran into his ex four times in one month.” He went on to say that this let them know that they “had to do something.” That application uses Foursquare and Instagram to help a user to be able to find both friends and not-so friends. Baker explained that Twitter and Facebook would be added very shortly.

The founders of both products were not completely unaware of the issue of privacy concerns that potential users would bring forward. They also both responded to claims that they would be contributing to potential stalking and other location privacy issues by saying that all of the information that would be made available through the applications would already be posted over social media. These mobile apps simply aggregate the information that is already being posted by the individuals to be avoided.

The support of this technology coincides with an effort to make apps easier to manage.

Adobe has taken a larger step into the mobile marketing sphere as it revealed a set of rejuvenated services that are designed to help companies to be able to create, manage, and provide a customized real time app experience to their customers.

This entire opportunity will be available through the Adobe Marketing Cloud platform.

There is quite a list of services that have been added to what Adobe is now offering, with its entry into the mobile marketing channel. Along with its support of Apple’s iBeacon, it is also offering a number of different ways to reach consumers, personalize the experience, provide incentives for taking action, and offering ways for merchants to be able to measure results.

The goal is to provide a very well rounded and complete mobile marketing opportunity.

Among the new Adobe Mobile Services 2.0 offerings are:

• Adobe Experience Manager apps for marketers, as well as the PhoneGap Enterprise for mobile app development firms.
• Measurements for campaigns, including for which campaigns are producing results and user behavior measurements to enhance engagement, launch events, and encourage content sharing, in addition to product purchasing.
• Apple iBeacon support, giving marketers location based data so that properly timed notifications can be delivered based on where the user is.
• Customer re-engagement features across mobile apps, giving companies the ability to deliver the latest news, report on credit balance details, and others.

Among Adobe’s primary goals has been in enhancing and increasing its offerings for its Marketing Cloud when it comes to mobile. Near the close of last year, that company released its SDK for Mobile Services, which included the ability to use location based technology for geotargetting users, as well as for the analysis of consumer data, optimizing the performance of the app, monitoring of key performance indicators (KPIs), and even conducting certain forms of A/B testing.

It is clear that their focus continues to be a drive forward into mobile marketing, and this release that includes iBeacon indicates that geolocation technology will be playing an important role in that effort.