Category: Apps

Think Gaming is using science data to determine which mobile games it should fund.

The startup began its Scouting Reports service in February of this year and the purpose of this service is to help mobile game developers transform their freemium apps and games into highly successful products by making funds available to developers.

Funding gives developers independence and game ownership.

Scouting Reports is an app analyzer. It compares apps to information from other applications. It finds out what an app is doing right and will also point out areas that need improvement. Having this information is highly useful to those involved in mobile app development because it lets them know where they are succeeding and what they can do to make their product better.

More specifically, Scouting Reports compares mobile games to data from over 5,000 other titles in the mobile gaming industry. It measures key metrics connected with “predictable success”. This includes monetization, anticipated longevity, user retention and market size.

Think Gaming has recently announced that mobile game developers who have scored well on the firm’s Scouting Reports may be eligible to receive funds. The funds would be given in the form of a loan and are to be utilized for user acquisition expansion and company growth. Developers who take the funds will be able to maintain ownership of their games and their independence.

Think Gaming Co-Founder Tim Ogilvie said, “We provide funding designed for a modern independent developer: the money games need to scale their user acquisition campaigns, without the one-size-fits-all nature of a publishing model that’s past its prime.”

Mobile game developers receive funding based on positive Scouting Reports scores.

In order to be eligible for funding, a developer must have their game processed via the Scouting Report service. The game must achieve a minimum report score of 700 for the developer to qualify and apply for the loan. The higher the score an applicant achieves, the more funds are available to them.

This funding method provided by Think Gaming means that mobile game developers can avoid venture capital firms and publishers that could want more in return for their financial assistance.

The chipmaker made a powerful call to app development companies to underscore its intentions in the market.

Recently in Boston, at the AnDevCon, Intel reached out to Android developers, placing a greater focus on its own determination to expand the role that it currently plays within the mobile technology marketplace.

During the keynote speech from Jeff McVeigh, the company admitted mistakes in its early mobile strategy.

Jeff McVeigh, the developer products division at Intel’s general manager of performance, client, and visual computing, gave a keynote address in which he acknowledged that Intel had not taken the ideal path when it came to the creation of its initial mobile technology strategy. This included his own assumption that the majority of Android development would go on within the Dalvik virtual machine. The Dalvik is essentially an intermediary layer occurring between the Android system and applications, which converts apps into Dalvik executables, which are a format that mobile and other less powerful computing devices can run more easily.

The Android Native development kit’s mobile technology has since been used for many of the best performing apps.

This, despite the fact that Dalvik is still the Android development vehicle of choice. That said, when using the Android Native development kit (NDK), the intermediary is eliminated, making it quite appealing to developers.

McVeigh explained that “If you look at the top 2,000 apps on the Google Play Store today, only one-third of them are using Dalvik only.” He also pointed out that “The other two-thirds have some level of NDK; some level of optimized code that’s been polished to a specific architecture.”

Furthermore, he also pointed out that even though Android has quickly overtaken all of the other mobile operating systems and has established itself in a considerable lead of that market around the world, developers could still do themselves a disservice if they don’t make certain that they are accessible to those using other platforms, such as iOS and Windows Phone.

He explained that in order to truly reach the broadest base over mobile technology, Android cannot be the exclusive focus. “I need to be looking across platforms, across operating systems, and developing my applications to span that experience.”