Category: Apps

Mobile marketing is the next step for Old Chicago Football Challenge

| October 8, 2014

The restaurant chain started on pen and paper, and brought the game online last year, now it’s moving up again.

After having taken its popular game, Beat the Leader, online in 2013 after it had previously been available only on pen and paper, Old Chicago is now going the mobile marketing route and is opening up the challenge to people with smartphones and tablets, as well.

So far, more than half of all of the Beat the Leader traffic has come from smartphone and tablet using customers.

That said, beyond the game, itself, Old Chicago has seen quite a dramatic shift, overall in the participation of their over ninety restaurants since mobile availability came into play. This just one more example of the importance of mobile marketing and compatibility when it comes to succeeding in today’s marketplace. More than 6 out of every ten participants, this year are now coming from mobile devices.

This helps to illustrate the trend toward mobile marketing and the effect it is having on consumers.

mobile marketingAmong the additional appeals for playing the popular game over mobile, this channel also provides customers with a far greater way in which to engage with and challenge other players who can be found all across the United States. As an added incentive, there are some great digital rewards available to players.

This new digital game was the result of a partnership between Old Chicago and Movement Strategy. This effort is proving to be a considerable success. According to the Movement Strategy co-founder, Eric Dieter, “With the improvements to the mobile experience we’re aiming for a 90 percent retention rate week over week – meaning users are returning to make picks and view leaderboards.” Comparatively, last year, that figure had been only 70 percent.

Mobile marketing has started to play a very important role in the restaurant world, from large fast food chains to single location mom and pop eateries. It has become a way to reach and engage consumers and to encourage them to stop in more often than they usually would, or to order more than they had planned, while enjoying every moment of the experience.

Mobile banking with upgraded security rolled out by Tangerine

| October 7, 2014

This launch includes a new biometric ID system as well as the ability for the customer to use voice commands.

The Canadian online bank called Tangerine (formerly known as ING Direct) that offers services to customers in many countries around the world has now announced that its mobile banking apps will feature fingerprint recognition technology to enhance its security, as well as voice commands to improve the convenience of use over smartphones and tablets.

Tangerine believes that boosting their mobile security and ease of use will be greatly appealing to consumers.

According to the Tangerine president and chief executive officer, Peter Aceto, when it comes to mobile banking and their overall experience, the financial services company recognizes that people “want more control over their banking experience and our goal is to provide them with the ability to bank where they want, how they want and when they want.” He went on to add that “This is the future of banking, today.”

Over the coming weeks, these new features will be added to the Tangerine mobile banking app.

Mobile banking - fingerprint securityCustomers will be given the opportunity to use the Touch ID feature, which will allow them to take advantage of fingerprint recognition technology in conjunction with their password, in order to enhance the security of their smartphone banking experience. From there, the bank intends to watch the customer response to the use of this mobile security technology and to see how they feel about “sharing biometric information with us”

From that point, Tangerine will look into the degree to which current mobile security methods can be replaced by this type of technology. However, for the moment, Aceto says that “it’s just an additional level of security,” as opposed to one that would replace the traditional password or stand on its own.

The voice controlled mobile banking app will give consumers the ability to ask certain specific questions, such as requesting their account balance, or even issue commands with greater complexity, such as paying a bill or sending an email money transfer. While Aceto insisted that the service is being launched “with good functionality,” he also added that the bank will be listening to the feedback of its customers in order to continually improve it.