Tag: groupon

Mobile payments POS initiative launched by Groupon

The daily deals giant is working on clawing its way back to relevance with the “Gnome”.

Groupon, the massive daily deals website that had been a tremendous success before it nearly brought itself to the point of annihilation, has entered into the mobile payments market in an effort to try to restore some of its former victories in the online world.

It is hoping that its new Gnome point of sale (POS) system will be its new road to glory.

This launch represents the first time that Groupon has moved into the mobile payments POS market. Its Gnome is a platform that is based on the iPad. It is designed to be a solution that will eliminate the requirement for using paper coupons that must be clipped and submitted by the shopper. However, this is also supposed to represent the end of having to display a discount coupon on a smartphone screen at a physical retailers checkout counter, as well.

The Gnome platform uses Bluetooth to be able to apply the discounts at the mobile payments terminal.

The pronunciation of the platform’s name is “G-nome”, as opposed to pronouncing it with a silent “G” as in the tiny fantasy people. Aside from using Bluetooth, the customer’s name can also be used for the redemption of Groupon vouchers at a merchant’s location. It also allows the business to be able to use social media such as Facebook and Twitter to be able to share customer feedback.

Groupon’s CEO, Eric Lefkofsky, explained this new platform by saying that “When it’s complete, Gnome will serve as an operating system for merchants to run their entire operation and enable them to create real-time promotions that bring customers into their business when they need them the most.”

He added that this mobile payments platform is “an important step” for the company to be able to achieve its “long-term mission” of designing a way for the merchants around the world will be able to remain continually connected to the local commerce platform at Groupon. The Gnome device will become available within the next few months, according to the announcement from the company.

Mobile commerce revenue growth for retailers

Kiip releases information on growing mobile revenues

Kiip, a mobile marketing firm, has released information concerning the top mobile commerce brands. The data from Kiip highlights which brands have found the most success in mobile commerce in 2013. Retailers have taken a strong interest in the mobile sector due to the rapidity at which smartphone and tablet ownership is going. Consumers have been showing favor for mobile shopping because of its convenience and the deals that many retailers have been offering specifically to mobile consumers.

Specialty retailers find major success in mobile space

According to the information compiled by Kiip, the retailers leading mobile commerce are JackThreads, Rue La La, Groupon, and Fab. These retailers have a significant lead over other brands when it comes to mobile revenue generation. Notably, both Amazon and eBay have seen relatively little mobile growth when compared to other retailers despite how much effort they have put into mobile commerce. Smaller, more specialized retailers seem to have been able to engage consumers more effectively with their mobile initiatives.

Mobile traffic is on the rise

retail mobile commerce growthKiip notes that mobile traffic to retail sites has grown by an average of 39% over what it had been in 2012. Consumers are flocking to mobile retail sites in order to shop, especially during the holiday season. Retailers have been reporting a significant increase in mobile sales during the 2013 holiday shopping season as they find success with their mobile engagement initiatives.

Mobile marketing is gaining prominence

As mobile commerce grows, mobile marketing is quickly becoming more important for businesses. Retailers that have not invested in mobile marketing have been unable to effectively engage consumers on smartphones and tablets. This has limited their appeal to those interested in mobile commerce. Mobile-centric consumers are more likely to engage in mobile marketing initiatives than traditional marketing due to the more interactive nature of the former.