Tag: groupon

Security continues to be a major issue for mobile commerce

Focus on mobile identity is growing due to popularity of mobile commerce

Mobile identity is becoming more important to businesses, especially as more consumers around the world begin to rely on smartphones, tablets, and other devices in their daily lives. Market research firm ResearchMOZ has released a new report concerning the growing importance of mobile identity and how businesses are beginning to invest more heavily in biometrics and other such technologies. The report cites the growth of mobile interactions and mobile commerce as the influence behind higher investments in mobile identity.

Companies begin taking security more seriously

Mobile identity is an aspect of security that has become quite important in the world of business as more companies around the world begin to participate in mobile commerce and offer mobile-centric services. Companies are beginning to invest heavily in mobile identity infrastructure as it is being seen as an efficient and economic form of fraud detection and prevention. Mobile identity largely relies on the use of biometric technology, such as fingerprint scanners, to make things like mobile commerce more secure for consumers.

Mobile commerce security too sparse for some consumers

Mobile Commerce and Security IssuesMobile commerce, in particular, could have a lot to gain from businesses focusing more heavily on mobile identity. Mobile commerce has struggled with security issues for much of its existence. Many consumers that have shown interest in shopping for and purchasing products with their mobile devices have expressed concerns regarding the security of their financial information. Mobile commerce has become a popular target for hackers, many of whom are finding it relatively easy to exploit the financial information of consumers. A lack of security can expose companies to significant liability issues, especially when financial information is involved.

Companies seek to make mobile commerce safer

The report notes that companies like Google, Groupon, and Vodafone have made mobile identity a top priority. This is due to the involvement that these companies have in mobile commerce. As businesses begin to invest more heavily in mobile identity, better security systems are expected to begin emerging. Many of these security systems are expected to leverage biometric technology in some way.

Groupon continues expansion into mobile commerce sector

Mobile commerce has become a major interest for Groupon

Daily deals provider Groupon has been showing a strong interest in mobile commerce recently. The company specializes in providing consumers with special offers that come from retailers, restaurants, and other such businesses. The deals and coupons are meant to entice consumers, but Groupon had primarily been focused on those using stationary computers in the past. As mobile commerce becomes a more prominent part of society, the company is beginning to put more focus on the mobile sector.

Groupon acquires Ticket Monster

Groupon has been making an effort to establish a strong presence in the competitive mobile commerce field in recent months. The company has now made a bold move on this front with its acquisition of South Korea’s Ticket Monster, which is a daily deals provider similar to Groupon. Ticket Monster represents more than $800 million in annualized billings, much of which comes from mobile commerce. South Korea has become a hub of activity as far as mobile commerce is concerned, largely due to the high smartphone penetration seen throughout the country. The experience that Ticket Monster has gleaned in the market may help Groupon develop a stronger foothold in the mobile sector.

Consumers are becoming more mobile

Mobile Commerce - Groupon ExpandingE-commerce remains a strong interest with many consumers, but more people are opting to shop via their mobile devices rather than stationary computers. Smartphones and tablets allow for a more convenient shopping experience, especially for those that travel frequently. Even those that do not travel are beginning to use their mobile devices to shop rather than visit physical stores. It is for this reason that retailers are beginning to take mobile commerce more seriously, with some going so far as to develop their own mobile payments platforms.

Competition in high in the mobile commerce space

Groupon may confront difficulty with its plans to expand into the mobile sector. Mobile commerce is awash with a wide variety of start-ups that are seeking to gain the attention of consumers. Several large technology, telecommunications, and financial service firms have also entered into the mobile commerce arena, increasing the competition that exists within this sector significantly.