Tag: google wallet

Google and Apple to improve their mobile payments platforms

| December 18, 2015

Google aims to make changes to its mobile payments products

Google is expected to reveal plans to reform its mobile payments products at its annual developer conference this year. The company has been involved in mobile payments for some time, having launched Google Wallet in 2011. The Wallet was meant to serve as a way for consumers to pay for products online and in physical stores while also storing digital information from retailers and financial information. The product proved relatively unpopular, however, which lead Google to develop Android Pay.

Android Pay and Google Wallet will receive new features in the near future

Android Pay is expected to be the subject of reforms coming from Google. One of the changes the company is reportedly interested in making will allow merchants to accept credit card payments from within their mobile application, while also integrating support for loyalty programs. Google also intends to make further changes to its Wallet platform, reintroducing peer-to-peer payment options that will allow consumers to send money to one another directly through their bank accounts.

Apple also intends to make enhancements to its mobile payments platform

Google Wallet Mobile Payments CommerceGoogle is the not the only company planning to make changes to its mobile payments products, of course. Apple has also announced that it will be unveiling enhancements to Apple Pay. The company has been working to promote its mobile payments service quite aggressively, intending to bring the platform to other markets throughout the world. The enhancements to Apple Pay, which include support for loyalty programs coming from retailers, may make the platform more attractive to consumers, many of whom are becoming more interested in mobile payments as a whole.

Improved platforms will provide Google and Apple a competitive edge

Both Google and Apple are competing in the mobile payments field, which has become flooded with a wide array of platforms that have won the favor of consumers. These companies see great potential in this sector, especially due to the mobile activity being seen in countries like China. Improving their mobile payments platforms may give them the edge they need to establish footholds in these markets.

Google may bring mobile payments support to Maps

| November 19, 2015

Google Maps may have mobile payments functionality in the future

Google continues to make moves in the mobile payments space, working to introduce a new feature into Google Maps that will allow consumers to make purchases through the service. Many people use Google Maps for directions, but they have also begun to use the service to find local stores. An updated version of Google Maps will include mobile payments support, something that a growing number of consumers have been asking for over the past several months.

New update for Google Maps is being tested

The update is still in early development, with Google testing a variety of new features that could make Google Maps more valuable to consumers. One of these features involves finding out gas prices at local stations. Another will include additional information concerning hotels, allowing consumers to determine whether or not certain amenities are available at a hotel they may be interested in. Google is looking to incorporate Android Pay into Maps, allowing consumers to make purchases directly from the service. Such purchases would likely be hotel stays or, potentially, making a payment in advance for products offered at physical stores.

Google continues to move ever deeper into the mobile payments space

Mobile Payments - Google MapsGoogle has been involved in the mobile payments space for some time, having initially supported mobile transactions through Google Wallet. The Wallet service is still available, working alongside Android Pay, but Wallet is relatively unpopular among consumers. Android Pay, however, is quickly becoming a favorite with those that are interested in mobile payments. The service has proven to be quite convenient, allowing consumers to make purchases whenever they please. The service is also receiving strong support from retailers that wish to engage mobile consumers more effectively.

Maps may be an underrated mobile payments platform

Google Maps is a massively popular service, but relatively few people consider its potential as a mobile payments platform. Whether or not Google will actually introduce mobile payments support to Maps is still undetermined. The company has, however, been showing a great deal of support for mobile payments in recent years, believing that this sector will see magnificent growth in the coming years.