Tag: google wallet

Google to add loyalty program to its popular mobile payments service

| October 29, 2015

New program could add more value to Google’s Android Pay service

Google is looking to add value to its already popular Android Pay service. The company released its new mobile payments solution in September of this year, and it has managed to attract a great deal of support from consumers interested in using their smartphones to make purchases. Google already had an established mobile payments service, called Google Wallet, but relatively few people opted to use this. Android Pay, however, offers better features that have proven more attractive to consumers.

Majority of those using Android Pay have never used Google Wallet

According to Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, several million people with Android devices are now using Android Pay. Approximately 60% of these people have never used Google Wallet before, making Android Pay their first experience with Google’s mobile payments infrastructure. While consumers have already shown interest in the service, Google is looking to make it more attractive and the company plans to introduce a loyalty program.

Loyalty program will provide consumers with reward points they can use for products they may be interested in

Mobile Payments - Loyalty ProgramThe loyalty program is expected to be launched in the coming months and will focus on numerous companies, with Coke being the first. Through the loyalty program, Android Pay users will be able to tap their smartphone to one of Coke’s soda cans that they purchase. Doing so, they will earn reward points that can be used to purchase Coke products. Google believes that the loyalty program will add more value to Android Pay, making it more attractive to consumers and retailers alike.

Google aims to raise awareness of mobile payments among consumers

Raising awareness of mobile payments is also a priority for Google. The company has begun partnering with several organizations, including AT&T and MasterCard, in order to help consumers learn about mobile commerce. One of the attractive aspects of mobile payments is its convenient nature, and Google intends to highlight this as one of the drawing points for Android Pay. Raising awareness may add more momentum to Google’s mobile payments plans.

Android Pay may become the leading mobile payments platform

| October 27, 2015

Report suggests that Android Pay could be out competitors in the mobile payments space

Android Pay is expected to become the leading mobile payments tool in the coming years, according to a report from Digitimes Research. Android Pay was initially released in September of this year and serves as Google’s latest mobile payments solution. Google had released a payment platform years ago, called Google Wallet, but this platform has struggled to find traction with consumers. The company does not have plans to kill Google Wallet, with Android Pay working alongside the platform.

Apple Pay may fall behind Android Pay when it comes to supporting consumers interested in mobile payments

Google’s latest payment solution is competing with Apple Pay for the favor of consumers. According to Digitimes Research, Android Pay has three major advantages over its competitor, with the first being that more banks and retailers are willing to embrace the solution. More consumers are also expected to have Android devices as opposed to iOS devices, with Android accounting for 75% of global smartphone shipments in 2015. The accessibility of Apple Pay is somewhat limited, as the platform is only available to those with high-end iOS devices.

Lack of administrative fees make the solution attractive to retailers and banks

Mobile Payments - Android PayOne of the greater advantages of Android Pay is that users, banks, and retailers are not required to pay a service or administration fee for using the solution. This has made Android Pay very attractive to businesses interested in mobile payments. Android Pay also supports multiple identification technologies, including biometrics, that make transactions more secure. The solution also recognizes graphics, such as QR codes, making payments more convenient for consumers.

Heightened security makes Android Pay more attractive

Android Pay’s focus on security may become one of the major benefits of the platform. Security has long been an issue facing the mobile payments space, with many consumers opting out of mobile commerce over fears that their financial information would be compromised. Google’s approach to the security problem is heavily focused on protecting consumer information, which has made it very popular among consumers interested in mobile payments.