Tag: emarketer

Android Wear 2.0 is coming to 2 Google flagship smartwatches in 2017

The tech giant is getting ready to launch two wearable technology devices on its upgraded operating system.

Google will launch two smartwatches based on Android Wear 2.0 in the first quarter of 2017. The Google Android Wear product manager, Jeff Chang revealed these details in an interview conducted by The Verge.

Chang spoke to the publication about the wearables which will be the first to use this operating system.

Until now, there had been only rumors of new Google smartwatches. Now, Chang has confirmed not only the wearables but also that they will be the first to run on the Android Wear 2.0 operating system. This is the latest big announcement in the wearable technology industry to help to encourage consumers to take interest in smartwatches. As much as there has been a great deal of growth in that category of mobile devices, consumers haven’t been purchasing anywhere near the rate that was predicted by many industry analysts, including eMarketer.

The Android Wear 2.0 smartwatches from Google won’t have the company’s brand, nor will it be Pixel.

Android Wear 2.0 - Image of SmartwatchInstead, the smartwatches will carry the brand of the company manufacturing them. According to Chan, Google worked with the manufacturer (which has remained unnamed by the time of the writing of this article) to create the software and hardware design of the wearables. Though the manufacturer continues to be unnamed, Chang did mention that it is a company that has previously made Android Wear devices.

Following the initial launch of the 2 Google smartwatches, there will be others that will be upgraded to the Wear 2.0 operating system in 2017. They include: Tag Heuer Connected, Polar M600, Moto 360 Gen 2, Moto 360 Sport, Casio Smart Outdoor Watch, Fossil Q Wander, Fossil Q Marshall, Fossil Q Founder, Huawei Watch, Huawei Watch Ladies, LG Watch Urbane 2nd Edition LTE, LG Watch Urbane, LG G Watch R, Asus ZenWatch 2, Asus ZenWatch 3, Nixon Mission, Michael Kors Access Bradshaw Smartwatch, and Michael Kors Access Dylan Smartwatch.

The other devices will receive their Android 2.0 updates following the launch of the Google smartwatches. The upgraded platform is meant to provide users with a new spectrum of features.

UK Mobile Commerce Sales to hit $33 million in 2016

Mobile shopping is driving retail e-commerce sales in the UK.

UK mobile commerce will fuel the growth of e-commerce sales this year, says eMarketer. According to the most recent forecast from the independent market research company, retail electronic commerce sales in the UK for 2016 are likely to exceed £67 billion (approximately $88.7 billion). Mcommerce will account for a total of £25.2 billion ($33 billion) of these online sales.

E-commerce will represent a 22.6% share of total retail sales in the UK by 2020.

In terms of retail digital sales share of total retail sales, the UK is a world leader. Its e-commerce sales are fueled by the impressive growth of smartphone-based buying from UK consumers. Consumers in the United Kingdom have always been fast to adopt digital technologies, including embracing shopping and buying on mobile devices. The $33 billion mobile commerce prediction from eMarkter is an increase of over 25% from 2015.

UK Mobile Commerce GrowthThis growth in UK mobile commerce retails sales is expected to continue to grow over the next few years. By 2020, mcommerce sales are predicted to surpass £42.5 billion ($56 Billion). The growing retail ecommerce market in the UK is helping to make up for the decline the nation has experienced in terms of traditional retail sales.

Most UK mobile commerce sales come from tablet devices.

Presently, tablet devices are responsible for the majority of mobile commerce sales. eMarketer notes that in 2016, £15.8 billion ($19.8 billion) will be spent via tablet commerce. This represents over 62% of total m-commerce sales.

That being said, more and more consumers are using their smartphones for shopping. According to Bill Fisher, an eMarketer senior analyst, “Smartphone usage continues to have far-reaching implications for retailers in the UK.” Fisher added that “However, more than simply driving digital retail traffic, these latest numbers show that smartphones are now increasingly driving digital sales. Getting the smartphone sales experience right is becoming more vital than ever. ”

While smartphones currently make up only 35.4% of UK mobile commerce spending, by 2020 this is forecasted to change. It is projected that smartphone-based shopping will account for 52% of spending and £22.1 billion ($29.2 billion) sales.