Tag: digital commerce

Mobile commerce saw growth during the 2015 holiday season

Digital commerce experienced significant growth in 2015 due to holiday shopping

E-commerce saw a surge during the 2015 holiday season, with many consumers opting to do their shopping online rather than only visit physical stores. A new report from comScore shows that many consumers took to their computers and smartphones to get their holiday shopping done. Mobile commerce, in particularly, proved to be somewhat popular among consumers, as they saw shopping from their mobile devices more convenient than visiting a traditional retail store.

Mobile commerce is becoming a very powerful force in the retail space

According to the report from comScore, mobile commerce saw significant growth in 2015. The mobile commerce sector grew by 59% over what it had been in 2014, with growth being driven by the number of companies becoming involved in the mobile commerce space and consumers seeing mobile shopping as more convenient. Overall, digital commerce reached $69.08 billion between November 1 and December 31 last year. While this falls below what comScore had predicted last year, this still represents a significant degree of success for the e-commerce space as a whole.

Consumers are beginning to favor the convenience of mobile shopping

Holiday Season - Mobile Commerce GrowthNotably, mobile commerce performed better than what comScore had predicted for the holiday season. Many consumers opted to shop for and purchase products that they were interested in with their smartphones and tablets. Retailers had prepared to engage mobile consumers throughout 2015 and found that their efforts had been successful. Due to the success of mobile commerce, retailers are likely to participate more in the mobile space in order to create a more dynamic connection with customers.

Cyber Monday proves to be the most successful day for online shopping

According to comScore, the single largest online shopping day of 2015 was Cyber Monday, which was November 30. During that single day, some $2.3 billion in online sales were reported throughout the retail sector. Companies like Amazon and eBay found the most success in the online retail space, but traditional retailers have also begun to embrace the digital world, create a degree of competition and providing consumers with more options when it comes to e-commerce.

Mobile commerce set to see strong growth in the United States

Report shows that mobile commerce will see major growth through 2020

Mobile commerce is expected to see significant growth in the coming years, according to a the Mobile Checkout Report from BI Intelligence. Notably, the report contradicts others in showing that consumers are shopping via mobile browsers rather than applications. This may be bad news for some retailers, as some are beginning to develop their own mobile payments apps in an effort to effectively engage mobile shoppers. Regardless of this, however, more consumers are expected to use their mobile devices to shop online.

Mobile will account for 45% of all online sales by 2020

The report shows that mobile commerce accounted for 12% of the $303 billion e-commerce sales that were recorded in the U.S. last year. By 2020, however, BI Intelligence predicts that mobile will account for 45% of all online sales, with e-commerce sales expected to reach $632 billion that year. The report shows that adult consumers are spending more time shopping on a mobile device, but they are actually making online purchases through other channels.

Digital commerce is growing more quickly than conventional retail

Mobile commerce growthThe growth of digital commerce is outpacing the growth of traditional retail. According to information from the Department of Commerce, retail sales saw a 2% increase during the last quarter of 2014. By comparison, digital commerce saw 15% growth during the same time period. Mobile devices played a major role in the growth of digital commerce, as more consumers are beginning to rely on their smartphones and tablets to get their shopping done.

Retailers are having trouble encouraging consumers to actually make purchases from their mobile devices

Retailers are beginning to find it difficult to convert mobile shoppers into actual paying customers. The report from BI Intelligence shows consumers are quite willing to use their smartphones to browse for products and do research on items they may be interested in. After conducting such research, consumers often go to their computers to make purchases, as they see conventional e-commerce as a convenient way to purchase the products that they are interested in.