Tag: accenture

The Global Enterprise Mobility market is estimated to be $6.6 billion in 2014 and is expected to reach $11.2 billion growing at a CAGR of 6.83% during the forecast period 2014 to 2022. The growing cellular subscriber base and enhanced telecommunication infrastructure in terms of robustness, providing consistent connectivity anytime and anywhere, and on the whole increase in network coverage are the major drivers for the Enterprise Mobility market. The budding acceptance from large and small & medium businesses, and beginning of sophisticated mobile devices such as smart phones, PDA’s, and hand held devices are other driving factors that will stimulate the enterprise mobility market in the coming years. The major restraints in this market are the management and fulfillment issues and security risks associated with use of personal devices.

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The Global Enterprise Mobility Market is segmented on the basis of Software, Industry, End user, Service and Geography. On the basis of Software, the market is categorized into Mobile Enterprise Application Platform (MEAP) Software, Mobile Enterprise Management (MEM) Software, Mobile Enterprise Security (MES) Software, Mobile Device Management (MDM) Software, Mobile Application Management (MAM) Software and others. On the basis of End User, the market is segregated into Small & Medium Business (SMB) and Large Scale Enterprises. The market is categorized on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defense and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance and others. Global Enterprise Mobility Market by Service is segregated into specialized Services and Maintenance. Global Enterprise Mobility Market by geography is categorized into North America, Europe, Asia Pacific and Rest of the World.

The key players in Global Enterprise Mobility Market are Accenture, Deloitte, Hewlett- Packard Development Company, Kaspersky Lab, McAfee Inc, Tata Consultancy Services Ltd, BlackBerry Limited, SAP AG, McKesson Corporation, and Citrix Systems Inc.

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Accenture survey highlights the growing prominence of mobile commerce

Accenture has released the results of a new survey comprised of data collected by 4,000 consumers in the United States and Canada. The survey highlights the growing interest people have in mobile payments and digital currencies. More people are beginning to base their lives on mobile technology, and the demand for mobile-centric services has been growing rapidly as a result. Several businesses are moving to become more mobile friendly, favoring strategies that engage mobile consumers more effectively.

40% of North American consumers are using their mobile devices to make payments at merchant locations

According to the survey, 40% of consumers in North America have used their mobile device to make a payment at a merchant location. This is a 16% increase over the number of people making mobile payments two years ago. The survey shows that millennials and high-income consumers are avid supporters of mobile commerce and digital currencies. High-income consumers, those with an average household income of $150,000, are the most aggressive adopters of digital payments, with 55% of these consumers using their mobile devices to make a purchase.

Growing number of consumers are showing favor for digital forms of currency

The survey also found that digital currencies are beginning to gain traction among consumers. Approximately 18% of those surveyed expect to be using some form of digital currency on a weekly basis by 2020. Many have shown favor for Bitcoin, as it is one of the most popular digital currencies currently available. High-income consumers are those most likely to use digital currencies in the coming years, with millennials accounting for the minority.

Mobile commerce has yet to become mainstream, traditional payments may continue to be the norm for some time

The survey predicts that traditional forms of payment will become less popular in the coming years. Respondents noted that they expect to reduce their use of cash from now to 2020, favoring mobile-centric forms of payment. Traditional payments may still be the norm for most consumers in North America, as it could takes years for mobile commerce to enter into the mainstream.