Wearable technology may have an image problem

Wearable devices could be having a problem with their image

Wearable technology has been growing in popularity, but not always because of good reasons. Wearable devices are gaining attention throughout the world because they are being marketed as somewhat revolutionary. Some of these devices can, quite literally, change the way you see the world, while others simply offer you a better way to keep track of your health and other basic information. Some devices are being lauded as tools that could change the way society, as a whole, interacts with itself. The issue, however, is that none of these devices have yet become successful.

What is going on behind the scenes in the technology world may determine the future of wearable devices and their image with the public. Recently, Nike laid off many of the members of its FuelBand team. The FuelBand is a sort of smart wristband that is meant to track physical activity. Nike claims that it will continue providing support for the device, but rumors concerning the FuelBand’s imminent demise have already begun to circulate. While Nike may, indeed, have plans to continue supporting the device, the image that the FuelBand has created for itself may end up affecting its future.

Consumers may be somewhat disinterested in wearable devices

Similar things are happening to other wearable devices as well. The majority of these devices may end up be affected by rumors much more than the FuelBand, however, as most of these devices have not yet been released. Products like augmented reality glasses are often presented as devices that can change how people see the world, but these devices have also been shrouded in controversy. Google’s forthcoming Glass platform, for instance, has run afoul of many lawmakers in some parts of the United States. These legislators suggest that the device will be distracting for drivers and could lead to serious privacy issues. Beyond that, Google had earned some notoriety in the past for constantly changing the features of the Glass platform, initially noting that it would including augmented reality technology, then claiming that it would not support the technology.

One of the most significant challenges facing wearable technology has to do with the apparent lack of interest that consumers have for these devices. While wearable devices have become very popular among tech-savvy individuals, most people have not yet been convinced that these devices are interesting in any way. Marketing that has focused on the vague, innovative aspects of these devices has yet to thrill the majority of people that already have smartphones or tablets.