Category: Technology News

A startup from Italy called the Sensoria has now managed to raise $5 million to give its tech a lift – so to speak.

While bras have gone through a number of revolutions over the decades, and many materials and designs have already involved the use of considerable tech developments, the latest in wearable technology is about to make this undergarment a great deal “smarter”.

A wearable garments company has now announced that it has raised $5 million to enhance its product.

Davide Vigano, the co-founder of Sensoria Inc. is now saying that smart clothing – particularly from his own high tech garment company – that includes everything from bras to socks, will be the way in which wearable technology will be preferred in the future. The new round of funding that brought in $5 million is geared toward ensuring that the products will be designed in a way that people will actually want to wear them. This means that the garments will need to be as impressive as the tech, itself.

This is a bold statement for the wearable technology category, which is seeing new additions with each passing week.

Vigano explained that “Sensoria is becoming the ‘Internet of Everyone’ wearable platform provider,” and added that “Thanks to our technology, comprised of textile and traditional sensors, electronics, cloud and mobile software, each garment becomes a biometric data-gathering device.”

Aside from co-founding Sensoria, Vigano is also the CEO of the company, working from its Remond, Washington location. He had previously worked at Microsoft as a marketing executive, making him highly familiar with the technology industry and what it takes to make certain that a given product will actually appeal to consumers.

Vigano explained that this round of Series A funding came from Reply SpA investors in Italy, who now have a 20 percent stake in the company. The funds will be used for the acceleration of the rate of growth in both the marketing department and engineering department of the business.

Sensoria Inc. is the new name of this wearable technology company, which had previously been known as Heapsylon. Sensoria is the name of the company’s most successful product line, which encouraged the business to make the brand name change.

Popular app files two trademarks that could dictate its future

Massively popular mobile photo-sharing application Snapchat may be looking to solidify its future as a relevant application by embracing mobile payments. The app has become widely popular among a large demographic, but its uses are somewhat limited. It exists as a photo and video-sharing platform, through which users can share snippets of their lives with those on their contact lists. Typically, the pictures and videos shared through the app have a very short lifespan, with some lasting only seconds before being lost forever.

Trademarks highlight mobile commerce services

Snapchat has filed two trademarks that highlight its interest in the field of mobile commerce. The trademarks suggest that the company is interested in accepting, processing, and transferring payments among its users. One of the trademarks refers to computer application software that is responsible for handling electronic payments. The trademark suggests that this software can be downloaded from a global network, allowing it to be accessed by potentially millions of users. The second trademark filed by Snapchat involves the electronic transfer of money to others. This would involve the transfer of funds from various sources, including mobile devices.

Snapchat may be able to find enduring success by engaging in mobile commerce

Snapchat has not yet revealed how it intends to implement these new trademarks, but a focus on mobile commerce could help the company establish lasting relevance among its users. Snapchat is not the first photo-sharing application and it will not be the last. Many of its predecessors have faded into obscurity because they had little in the way of versatility. Apps that offer more than just a single, relatively simple feature have the potential to remain relevant among consumers that are generally quite fickle about the apps that they use.

Snapchat has limited experience in mobile payments

The demand for mobile commerce is on the rise. Consumers want to make use of new services that allow them to manage, transfer, and use their funds at their discretion. Snapchat may not have extensive experience with mobile commerce, but it does have access to a massive consumer base that may respond well to whatever efforts it ends up making in the mobile payments field.