This app has partnered with the State Bank of India in order to reach people without banking access in the country.
The Amdocs mobile wallet app has now entered into a partnership with the State Bank of India for the purpose of reaching the millions of people throughout the country who are unbanked, so that they can have access to digital banking capabilities.
The company has now officially announced its white label solution that targets the underbanked and unbanked populations.
Amdocs provides global customer experience solutions for the telecom industry. It announced that it will be bringing a mobile wallet to the unbanked and underbanked populations of the world. That said, it also made a second announcement, which was of a new partnership that it had opened up with Triotech, the State Bank of India, and Bharat Sanchar Nigram Ltd (the Indian telecom). It has offered its new solution with the intention to be able to reach about 75 million households within the country.
The mobile wallet gives users the ability to complete a range of different types of transaction.
Users of the app are able to take part in a broad spectrum of mobile payments and banking capabilities. This includes paying their bills, applying for a microloan, making payments in-store through their debit and credit cards, as well as with prepaid cards.
A significant move by Amdocs that made this new mobile payments and banking solution possible was its acquisition of Utiba, which took place earlier in 2014, and that had already launched its first m-commerce in 2004 in the Philippines.
It is pushing to take part of the massive potential presented by the tremendous unbanked population around the world which, according to the World Bank, is made up of 2.5 billion people. The Amdocs division president of emerging offerings, Patrick McGrory, explained that it is seeing a considerable opportunity to bring together the efforts of telecoms and banks in order to be able to serve that population, particularly as much of the unbanked population of the world also happens to be smartphone owners, making it a potentially perfect fit.
Consumers are now looking for a different range of selling points in order to attract them to buy.
The speed at which technology has been advancing has also caused mobile trends to start to change in terms of what consumers find most appealing, and which features will cause them to choose one product over another.
Ten years ago, there were no smartphones, and the cell phones that were available were heavy and huge.
In the earlier days, the level of technology that was available made lighter and smaller versions of products such as laptops, cell phones, and tablets into very appealing mobile marketing trends. People didn’t just want their devices to be less heavy and to be thinner, they needed them to be that way in order to make them more practical. Mobile device makers were always keen to be able to say that their device was the thinnest or the lightest in the world.
However, these mobile trends have now changed as the majority of devices are very light and extremely thin.
Even the battery life, which has traditionally been a vital feature in mobile technology, is starting to decrease in importance as a selling feature. While it is still up there on the list, the fact that the majority of mobile devices can be used for long hours or even days, and portable battery chargers are becoming higher in quality and more affordable means that most gadget owners don’t find themselves in a lurch after making only one long phone call.
It appears as though the goals for lightness and thinness have essentially been reached in the eyes of the consumer, and shoppers are now looking for something more from their mobile technology. The key is for device makers to keep on top of the tech trends and to make sure that as they change tacks so that they are developing and advertising their latest features, they will be capabilities that people actually want, will find relevant, and will convince them to choose their product over another.
Failing to do so will only cause manufacturers to be victims of the latest mobile trends. This helps to explain why iPhone customers with the previous most recent device were not necessarily among those waiting in line for the iPhone 6 upon its release, and why Samsung has been watching declining sales, this year.