The company has also posted profits of $13.6 billion total for that same quarter, driven by iPhone sales.
The tech giant has now released some of its figures with regards to its revenues for the second quarter of this year and it has shown that the Apple App Store has now experienced its best quarter on record.
The revenues for the App Store were up 29 percent when compared to the same quarter in 2014.
Despite the fact the data that was released did not include specific revenue figures, it did reveal that the service revenue from Apple app, iBook, and Pay came to a record breaking $5 billion in total. The company has reported total profits of $13.6 billion for the quarter, which is an increase of 33 percent, year over year. Moreover, it also reported total revenues of $58 billion, which represents a year over year increase of 27 percent.
The quarter, itself, was a strong one, but even the Apple app sales still weren’t enough to bring the total as high as Q1.
The overall performance of the first quarter of 2015 was still notably stronger, if only because it was one that included the holiday shopping period, which is always the highest of the year. When compared to the first quarter, the revenues at Apple dropped by 22 percent, and the profits dipped by 24.4 percent. Sales of iPhones fell by 18 percent.
Most of the revenues that were generated in the second quarter were the result of the sales of iPhones. There were 61.2 million Apple iPhones sold in that quarter, alone. It was an increase of 40 percent over the number of the smartphones that were sold during the same period in 2014. On the other hand, the numbers for iPads were not nearly as positive, as 12.6 million of the tablets were sold, which represents a drop of 23 percent.
Since these revenue and profit results include only the period of three months that lead up to March 28, they include the sales of only the devices and Apple app and digital product offerings that were available until that time. This means that the Apple Watch sales were not a part of the figures in that release.
Although the launch of the mobile friendly search results has begun, the update is not universally live.
Google Webmaster Trends analyst John Mueller has now confirmed that MobileGeddon – the altering of the search engine algorithm to favor websites that are mobile friendly – has now started its official rollout, but he has also pointed out that while it is completely live at some data centers, this is not the case among them all.
The Mobile Friendly update of the algorithm is under way and it will eventually cover all of the data centers.
Webmasters have started to report in with regards to whether or not they were able to detect any differences in results on the day that MobileGeddon first started, as well as throughout the week, and while some reported that early signs were detected, the majority of webmasters said that they hadn’t seen any real difference throughout the first partial week of the implementation. That said, as time continues and as more data centers are updated – and as more searches are conducted – it is more than likely that the impact of the mobile friendly algorithm will start to become very apparent in the results.
The MobileGeddon confirmations were posted by John Mueller in a Google+ live hangout.
The changes are apparently becoming increasingly noticeable hour by hour and will continue in that direction until the mobile friendly search algorithm is completely implemented across all of the Google data centers. This means that one person may be experiencing one type of search results on their device at one time, and someone else might find something completely different on their own device. An hour later, they may both see the same thing or they might still see something different. These inconsistencies will only decrease as the rollout continues.
According to John Mueller’s own description of the beginning of MobileGeddon “It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.”
