Category: Technology News

A new Zenith prediction states that 75 percent of usage will occur over mobile devices next year.

Zenith has released a new mobile web trends forecast that showed a notable growth in smartphone based internet use next year. It predicted that three quarters of all 2017 internet use will occur over mobile devices.

This could prove to be important insight for marketers that are deciding on their mobile ad budgets.

Last year, Zenith’s mobile web trends prediction was that 2016 would see 71 percent of internet use from smartphones and tablets. It also estimated that 60 percent of global internet advertising dollars would be spent for mobile ads by 2018. This latest prediction was released in the company’s Mobile Advertising Forecasts report.

The report stated that in 2018, marketers would spend $138 billion on mobile advertising. That figure “is more than will be spent on newspaper, magazine, cinema and outdoor advertising put together,” stated the report.

The Zenith mobile web trends forecast also predicted this year’s mobile ad spend to be $71 billion.

A growing number of ad dollars are shifting from TV to digital, particularly focused at smaller screens. Google, Facebook and Snapchat are now prime platforms for mobile marketers. According to DDG Inc. consultancy firm managing director of innovation and digital media exec, Scott Singer, “In four years, you’ve gone from 40 per cent to 70 per cent (of total internet use) in mobile.”

This mobile marketing trend is sending ad dollars away from traditional media such as newspapers and television and is directing it to media, entertainment and communications platforms.

Telecommunications companies are bringing digital distribution and content together as mobile data consumption – particularly video – is on the rise. The goal to this mobile web trend is to draw consumers to view digital content on mobile devices while appealing to advertisers. Companies from small businesses to giant corporations. This has been reflected in the recent announcement that AT&T was seeking to purchase Time Warner Inc and that Verizon Communications Inc is interested in Yahoo Inc. In both cases, the goal is to help leverage available user data for targeting ads on behalf of marketers.

According to reports, this new mobile device may be released with Google Play support.

The Nook ereader hasn’t been receiving very much attention over the last while. However, Barnes & Noble is hoping to change that with the next version of this device. Reportedly, it will be doing this by adding a long list of additional features and capabilities.

The Nook Tablet 7 was spotted as a part of an FCC listing, revealing the company hasn’t abandoned the device.

The Nook ereader hasn’t been made directly by Barnes & Noble for some time now. The tablet device is manufactured by other companies. That said, the FCC listing indicated that this could be changing and the company may be having another go at it through the Tablet 7.

The FCC list document provided some interesting information about what the Nook Tablet 7 may have to offer. A number of the mobile device specs were revealed including both hardware and software features.

The Nook ereader will be a considerably more powerful tablet with a spectrum of new features.

If the FCC documents represent the Nook Tablet 7 to be released by Barnes & Noble, its specs are very different from previous models. This includes a 3,000 mAh battery, front and rear cameras, Bluetooth 4.0, MediaTek MT8163 quad core ARM Cortex-A53 processor, micro USB and microSD card support and a 3.5 mm headphone jack.

That said, what has mobile device lovers raising their brows is that it will run on Android. The Nook Tablet 7 will also have Google Play Store support, which previous models did not.

Earlier in 2016, Barnes & Noble closed the digital doors on its Nook App Store. For this reason, equipping its next ereader tablet with the ability to support Android’s apps could be appealing to device users. This capability will be combined with the conventional Nook software for purchasing and downloading ebooks and other digital publications and content.

What the FCC document didn’t mention is when the next Nook ereader will be launched. That said, many in the industry predict that it is meant to be a rival to the $50 Amazon Fire tablet. If so, it will become available in time for the holiday season.