wearables Archives ⋆ Page 34 of 122 ⋆ Mobile Commerce Press

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Wimbledon wearable technology strategy from Jaguar measures crowd response

Julie Campbell | July 6, 2015

The official auto sponsor of the event is using wearables and court sensors to gauge the mood of the audience.

Jaguar has take a wearable technology route as a part of its first ever strategy as the official auto sponsor of Wimbledon, which started on June 29 and runs all the way through July 12, this year.

The luxury auto maker has implemented wearables and court sensors for a unique purpose during the event.

Throughout the tournament, wearable technology in the form of biometric wristbands will be helping to gauge the mood and emotion of the crowd. Certain select spectators have been provided the wearables that record the movement, heart rate, and location of the individuals. They work with atmospheric, in-ground sensors that will then provide the brand with data that they are able to analyze in order to gauge the energy level of the crowds, as well as their movement, and audio levels, in combination with infrared.

This use of wearable technology and sensors could offer tremendous insight into the spectator experience.

That insight will be implemented in a number of ways, including a sociometric component that will incorporate the worldwide fan posts on Twitter, Facebook, and Instigram. All of these various forms of technology, combined, will offer a real time understanding of the sentiment of the audience, depending on when it is and where they happen to be.

Jaguar intends to share the insights that they collect through the wearable tech and other sensors, using the hashtag #FeelWimbledon, over the brand’s social channels. According to the Jaguar Land Rover UK marketing director, Laura Schwab, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

Schwab also went on to say that the exposure that will be achieved through this event and the insight that can be gained through the wearable technology and other forms of metrics that will be employed is considerable. She pointed out that there will be “500,000 people attending Wimbledon this year,” and this clearly offers a sizeable audience for the brand and its products.

The Apple Watch is making its way into more countries

Denny | July 3, 2015

As this month continues, the smartwatch is entering a broader range of nations around the world.

The maker of the iPhone is gearing up to make a global splash throughout July as it brings its Apple Watch to a wider number of countries, appearing here and there throughout the world.

The smartwatches have already taken their first steps into a handful of countries as of the end of June.

During the last week of June, the Apple Watch made its way into Mexico, Italy, Spain, Switzerland, Taiwan, Singapore, and South Korea. That said, July is going to be a defining month for the first wearable technology that the iPhone maker has ever sold. By midway through the month a number of additional countries will also be added to the list so that consumers there will be able to purchase their own wearables from the brand.

The Apple Watch will reach three more countries as of July 15, where the wearables will generate excitement.

Apple Watch in more countries July 15th will be the day that consumers in Sweden, the Netherlands, and Thailand will have access to the Apple smartwatch, as well. Aside from the countries that have already been mentioned, the wearable technology device is also already being sold in the United States, of course, as well as Canada, Australia, the United Kingdom, France, Germany, China, Hong Kong, and Japan.

The senior vice president of operations at Apple, Jeff Williams, explained that “The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world.”

The Apple Watch is considered by many to be the device that will be defining the wearable technology world when it comes to smartwatches. All eyes will be on this gadget as it makes its way into new markets and different countries around the world in order to watch for trends, uses, and the level of popularity that it will achieve. This will also help to gain an understanding of the way that the wearable tech devices from other brands will be spreading in different regions over the years to come.