Tag: wearable technology

Apple Watch may replace car keys, says Tim Cook

According to the Apple CEO, its smartwatch will soon be a device people won’t want to live without.

The Apple Watch is expected to have its release date announced on March 9, at which time it will also likely reveal a number of additional details about this gadget, including more about its battery life, and how it may one day make car keys obsolete.

With a massive price tag of $349, the device will need to be impressive in order to convince people to pay.

That is the price that has been announced for the Apple Watch Sport version of the first smartwatch from the high end brand. The key will be to try to convince people why they will actually want the device in the first place. They will not, after all, be replacing traditional wristwatches, as many people stopped wearing those when they purchased their smartphones. Therefore, many people are wondering if having two smart devices on them at all times will simply be redundant. This is especially true because many of the features of the smartwatch will not function without being wirelessly connected to an iPhone.

According to CEO Tim Cook, the notifications are among the best reasons to get an Apple Watch.

apple watchCook explained that “I’m now so used to getting all my notifications and all my messages.” He went on to add that “It’s so incredible just to do this,” he said as he glanced down at his wrist, instead of having to take his iPhone out of his pocket. This could be quite convenient for a smartphone user. If a new notification arrives, it makes it possible for the smartwatch wearer to simply glance down at the wearable technology to see if the incoming call, text, email, or other type of alert is something that requires an immediate response.

The question is whether something as simple as notifications will allow these wearables to stand out from among many others that are already offering that type of feature, and if people will be willing to pay more for the Apple Watch than they would be for those from rival companies.

Smartwatch based ordering starts at Domino’s Pizza

The fast food chain has revealed that its customers are able to place orders right from their wrists.

Domino’s Pizza has now announced that its customers can use their Android Wear and Pebble smartwatch devices to be able to make and track their orders to have food ready for pickup or to be delivered to them.

Pebble owners have already been able to use this wearable technology feature, but Android Wear is now joining in.

This is only the most recent effort in a broader strategy that Domino’s has been implementing in order to boost the digital ordering capabilities for its customers. The smartwatch ordering system is on top of options that already exist for customers to make orders online through their laptops or even their smartphones and tablets. The launch of the option for more wearable technology reflects the preparation that the company is making for when those devices become more mainstream – which they are expected to do throughout this year and beyond.

The company’s move into more smartwatch ordering options has made it feel like a mobile commerce business.

Smartwatch - Domino's Pizza AppAccording to the vice president of multimedia marketing at Domino’s, Dennis Maloney, “We really think of ourselves in a lot of ways as a tech company—we’re almost an e-commerce company that sells pizza.”

For customers who want to use the service, they need to have either a Pebble or an Android Wear smartwatch onto which they have downloaded the Domino’s app. They will also need to have a recent order already saved on their profile. This can have been created through a previous order that was made using a smartphone or tablet, for example.

The digital orders can then be re-made by the wearers of smartwatches, through their wearables. This next step into digital orders is an important one for Domino’s, which has found that the online and mobile app experience that they provides them with a larger checkout rate and a boost in their customer satisfaction. Maloney explained that “Digital orders are more profitable and get a better product mix”, as customers are able to see a broader selection of available products when they look them up online or through an app, than they would if they called in their orders over the phone.