Tag: wearable tech

Wearable technology marketing deal made by Samsung in UK

| October 23, 2014

The electronics company has now started its first deal for pushing wearables through the English rugby team.

Samsung has now taken its first step into English rugby as the beginning of a three year deal that it has established with the national team, with the purpose of boosting its presence within the wearable technology environment.

This will make Samsung the first official wearables and overall home tech partner to the Rugby Football Union (RBU).

Samsung will be working with the RBU team in order to boost wearable technology awareness not only among consumers but also on a B2B level throughout the approach to the World Cup next year. This is an entirely new strategy of sponsorship for the business, which has been wrapped up in UK football through its various deals with Leyton Orient, Chelsea FC, and Swindon Town.

Samsung believes that this wearable technology sponsorship strategy will be a very powerful one.

Wearable Technology - DealThe company feels that the popularity of the World Cup in the host country, as well as in the United Kingdom, South Africa, and Australia – other countries where it sponsors the national teams – has been turning rugby into a “big deal” for the company’s global targets. The majority of the consumer facing activity that is occurring within the United Kingdom, through the deal, will be internet based, and will likely primarily be through the 2,000 affiliated RFU grassroots clubs.

Samsung is going to provide those clubs with access to training facilities, changing rooms, and coaching packages that have been technologically enhanced in order to better illustrate the value of wearables and its other electronics in the sports ecosystem. Furthermore, there are some videos designed to be funny and amusing that are also being prepared in order to further expand the awareness of the global tie-up in advance of a larger rallying call to the country as next September’s tournament nears.

A competition called the “Samsung Try of the Month” will also continue to run the length of the 2014/14 season as players and fans, alike, are encouraged to head online and upload their nominations. Every month, a different rugby personality in England will take part in this wearable technology and electronics campaign in order to select the winning club that will receive a clubhouse facilities upgrade worth £1,000 in Samsung products.

Smartwatch from Omate is designed for specifically for women

| October 22, 2014

The Lutetia model of the wearable technology has been engineered with a gender specific appearance and function.

The Omate Lutetia is a smartwatch that has taken a unique design strategy when compared to some of the large name rivals in this category such as Samsung and Apple, because the company has decided to come up with a gender specific function and form.

This particular model of wearable technology device was intentionally created with women in mind.

The smartwatch category is rapidly growing in the number of players, but the majority of those that have already been designed have placed themselves in a type of standard “unisex” category. That said, the appearance of these gadgets remains one of the primary complaints that have been made about them and has been blamed for some of the struggles in consumer adoption that have been faced within this category.

The Lutetia model of smartwatch is trying to break away from what it feels is an awkward standard design.

The Lutetia wearable technology design recognizes that the products currently on the market are “great for men, could be worn by a woman.” It is hoping to stand out by taking on a bold strategy that says that there is no need for an exclusively male focused approach to the design of these products. It has come up with the design for women, first, because that is the category that has had the least specific attention since the creation of the wearables category.

This new device has an elegant round interface, not entirely unlike the Moto 360 from Motorola. This mobile device is priced for pre-orders at $169, which is quite competitive within the category. It is expected to become available for delivery before the end of the year. The size of the watch face is 1.5 inches, which is a reasonable within this ecosystem, particularly for the feminine style. It makes the watch face smaller than that of the Moto 360.

The smartwatch from Omate may be designed, in this case, for women, but it has also stated that there will be another model released for men in the not too distant future.