Tag: uk mobile commerce

Mobile payments picking up steam in the UK

| March 14, 2013

UK Mobile PaymentsUK mobile payments spark innovation and the founding of new companies

The United Kingdom is emerging as a hub for innovation in the world of mobile payments. The country boasts of high penetration when it comes to mobile technology, with a massive number of consumers having access to smartphones and tablets. Several of the country’s largest retailers, including Tesco, have begun embracing mobile payments very aggressively, making mobile commerce much more popular among British consumers. The growing popularity of mobile payments has lead to the emergence of new companies that aim to establish a formidable force in the evolving state of commerce. Droplet is one such company.

Droplet finds success in UK mobile commerce

Droplet is a mobile payments firm, which released a mobile application of the same name earlier this year. The Droplet application allows users to purchase goods and services using their mobile device. Users can transfer funds to others as well, free of charge. Droplet recently closed a successful beta testing phase for the application, wherein it saw significant success in consumer adoption. Backed by this success, the application is heading to London, where it aims to spark a commerce revolution.

Droplet sees major growth through beta testing phase

Commerce is becoming increasingly mobile-centric. Many consumers in the United Kingdom are becoming more comfortable with the concept of mobile payments, making it more likely for these consumers to make purchases directly from their smartphones and tablets. In Birmingham, where Droplet’s beta phase was focused, more than 60 merchants signed up for the firm’s services and more than 2,500 consumers downloaded the Droplet application in order to make mobile payments. In London, Droplet expects to see those numbers rise exponentially.

Mobile payments to become more attractive in London

Droplet will become more than a mobile payments platform in the coming weeks. Droplet Tools is currently in development and will serve as a platform that will enable applications developers to create customized features for merchants. Through these features, merchants will be able to leverage loyalty programs or provide consumers with special offers. The fact that Droplet is fee-free is also expected to attract a great deal of attention from London’s merchants.

Customer satisfaction in mobile commerce on the rise

| March 3, 2013

Mobile Commerce Customer SatisfactionStudy shows consumers are more satisfied with their mobile commerce experiences

Customer satisfaction with mobile commerce seems to be steadily improving as mobile commerce services become easier to use and address many of the security concerns that consumers have. A new study from Foresee highlights this satisfaction among consumers in the United Kingdom. UK consumers have been showing strong interest in mobile commerce over the past two years. Many of these consumers have been using their mobile devices to shop online at the various retailers in the UK that have come to embrace mobile commerce.

Study highlights UK e-commerce sites

The study from Foresee examines the 40 largest retailers in the UK that have e-commerce websites. Each retail site was rated on a 100-point scale. The study found that consumer satisfaction with traditional websites held steady at 74 since 2010. It also found that satisfaction for mobile websites came in at 72 among consumers. Foresee notes that the disparity between these two channels has been slowly decreasing and the firm suggests that satisfaction in mobile commerce may soon overcome that seen in traditional channels.

Consumers becoming more comfortable with making mobile payments

The study suggests that consumers are becoming more comfortable with mobile commerce. Over the past two years, more mobile commerce services have become available, either in the form of mobile applications or through the use of NFC technology. Security concerns have also been addressed in order to create more peace of mind among consumers that wish to participate in mobile commerce. Adoption of mobile commerce is highest among retailers as they consider this form of commerce a very attractive concept to modern, tech-savvy consumers.

Better services encourage participation from consumers

The study shows that more people are using their mobile devices to shop for and purchase products. This trend is not likely to change in the foreseeable future, according to Foresee. Consumers are likely to continue showing support for mobile commerce, especially as new services become available to them that make shopping from their mobile device more convenient.