Tag: uk mobile commerce

Mobile commerce sparks progress in grocery retail

| February 10, 2013

mobile commerce grocery retailMobile commerce spurring growth in grocery retail sector

Key Note, a market research firm based in the United Kingdom, has released a new report concerning mobile commerce and the growing prevalence on online grocery stores. Mobile shopping has become a very powerful trend among consumers in the United Kingdom and elsewhere in the world. Retailers have begun to take note of the growing demand consumers have for mobile commerce services in the online space and have been working to accommodate these people more effectively. Grocery retailers, in particular, have begun warming up to mobile commerce because of the accessibility to consumers it entails.

Report highlights the impact of online channels for retailers

According to the report, which is titled “E-Commerce: The Internet Grocery Market Market Report 2013,” suggests that grocery retailers are beginning to invest heavily in the expansion of their Internet presence. Several of these retailers are beginning to adopt mobile commerce platforms and establish comprehensive e-commerce sites to better serve a new generation of mobile consumer. The report claims that sales of groceries through online channels has grown by 127% between 2007 and 2011. This trend shows no signs of slowing down.

Consumers showing more interest in mobile commerce

The report notes that the increase in online sales for grocery retailers is largely due to the growing popularity of mobile commerce. Consumers are beginning to favor their smart phones and tablets for shopping due to the wide range of applications they have available to them. These applications make it easier to shop for products that consumers are interested in and enable consumers to purchase products using nothing but their mobile device. Some retailers offer to deliver products that have been purchased online to a consumer’s home through expedited mail, while others allow customers to pick up their products at a physical store. Consumers can also purchase products while they are in a store using their mobile device.

Retail industry expected to continue catering to mobile consumers

Mobile commerce is expected to continue growing in the retail industry, finding more acceptance as mobile technology becomes more common. Though mobile commerce has established a strong presence, it still accounts for only 3.9% of all grocery sales in the United Kingdom. Sales volumes are expected to gain momentum this year as more UK retailers adopt better mobile commerce services for consumers.

Mobile commerce beginning to transform UK business

| February 4, 2013

UK Mobile Commerce BusinessUK continues to see major shift through mobile commerce

Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.

Report shows that businesses are beginning to focus on their e-commerce websites

The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.

Mobile sales making up sizeable portion of activity

Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.

Businesses becoming more accommodating of mobile consumers

As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.