Weve teams with MasterCard to accelerate adoption among businesses
Weve, an upcoming mobile commerce platform in the United Kingdom, has announced that it has partnered with MasterCard. This partnership is meant to make the launch of Weve throughout the UK smooth as well as accelerate the rate at which merchants adopt the platform. The United Kingdom is quickly becoming one of the most attractive mobile payments market in the world. More consumers are using their mobile devices to shop online, claiming that shopping from a mobile device is more convenient.
Weve aims to provide organizations with platform that can effectively engage consumers
Weve was introduced last year after it had won the approval of the European Union. The platform represents a joint venture from Vodafone, EE, and O2, three of the largest telecommunications organizations in the United Kingdom. Weve is meant to serve as an all-encompassing platform that banks, retailers, and advertisers can use to engage mobile consumers. Such platforms are becoming more important as consumers begin to rely more heavily on their smartphones and tablets in daily life.
Partnership with MasterCard may attract more attention to mobile commerce platform
In partnering with MasterCard, Weve may be able attract the attention of banks and other organizations more quickly. Banks and retailers typically invest in third parties to develop mobile commerce platforms for them, but these platforms are often quickly developed and offer limited features to consumers. Through Weve, businesses will have a well-developed platform they can use to engage consumers more effectively and provide these consumers with a favorable experience.
Weve may not win favor with iOS consumers without NFC devices
Weve anticipates that it will see widespread rollout in the United Kingdom beginning in 2015. The platform is expected to be used as part of more than 300,000 point of sale systems in the country. The problem, however, is that the platform is based on NFC technology, meaning that those without NFC-enabled mobile devices, such as those with iOS devices, will not be able to make use of Weve. This could limit the potential acceptance than Weve receives in the United Kingdom.
New website aims to provide businesses with the information they need
Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.
Demand for mobile commerce services is on the rise throughout the UK
Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.
Businesses may be able to engage consumers through mobile-centric endeavors
Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.
Mobile commerce continues to show impressive growth
Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.
