Tag: uk mobile commerce

Voicekey to develop new mobile commerce platform in the UK

| February 20, 2014

Voicekey wins contract from UK government concerning development of new m-commerce platform

Mobile Commerce - Contract AwardedVoicekey, a developer of biometric security solutions, has been awarded a commercial contract from the United Kingdom’s Technology Strategy Board. The contract represents the second phase of a mobile commerce initiative in the United Kingdom. During the first phase, Voicekey was able to introduce new technologies and security features to the mobile space. The second phase will focus on the development of a market-ready mobile commerce solution that will be easily accessible to consumers as well as secure.

UK consumers are becoming more interested in comprehensive m-commerce services and platforms

Consumers throughout the United Kingdom have become very interested in the concept of mobile payments and purchasing products from merchants using only their mobile devices. Many consumers have encountered troubling problems with the mobile commerce platforms that they use on a regular basis, however. Lackluster security has put consumer’s financial information at risk of exploitation and poorly designed platforms have created an unfavorable experience for many people. The demand for easy to use, well developed, and secure platforms has been on the rise.

Merchants and consumers are somewhat reluctant to engage in the mobile commerce space

Voicekey aims to address that merchants and consumers have when it comes to mobile commerce. For consumers, accessibility has become a serious issue. Many platforms make use of NFC technology, but few people actually have the NFC-enabled mobile devices needed to use these platforms. For merchants, security is a major issue. Merchants are also somewhat uncertain about the potential revenue growth they could see by engaging mobile consumers more aggressively.

Platform expected to be equipped with biometric security technology but will not be based on NFC technology

Voicekey is expected to develop a platform that will address many of these issues. The platform is likely to make use of the company’s biometric security technology, alleviating some of the security concerns that merchants and consumers have. The platform is also expected to be more accessible to consumers without NFC-enabled devices. The platform may use NFC to some extent, but it will not be entirely based upon the technology.

Survey highlights growth of mobile commerce in the UK

| February 14, 2014

Mobile shopping is on the rise throughout the United Kingdom

Cheil Worldwide has released the results of a recent survey concerning the growth of mobile commerce in the United Kingdom. Consumers in the UK have been growing increasingly mobile as they begin to rely more heavily on their smartphones and tablets. As such, they have begun using these devices to shop more frequently. Mobile commerce allows consumers to shop online from a mobile device wherever they are and this concept has become quite attractive to many people in the United Kingdom.UK - Mobile Commerce Growth

Mobile devices are becoming strong shopping tools for consumers

According to the survey, the mobile commerce market has grown by 63% over the past five years. The majority of this growth was seen over the past two years, driven heavily by the results that retailers had seen during the holiday seasons of 2012 and 2013. The survey shows that approximately 55% of shoppers claimed to have used a mobile device in store, with 54% of these shoppers using their devices to compare prices of products online. Many mobile shoppers also use their devices to research products being offered by multiple retailers.

Many people purchase their mobile devices with shopping in mind

The survey suggests that mobile devices have become one of the most favored shopping tools among consumers. The survey shows that 50% of consumers had shopping in mind when they purchased their mobile devices. These devices are not only being used to research products and compare prices, of course, as many consumers have used their smartphones and tablets to outright purchase the products they are interested in. In the United Kingdom, mobile payments are becoming much more common.

Mobile spending is on the rise

The amount of money people are spending through their mobile devices has more than doubled over the past five years. Consumers appear to favor mobile commerce because of its convenience. Shopping on a mobile device allows them to avoid lines at checkout and the chaos that is often associated with physical stores. During the holiday season, mobile shopping becomes much more common as consumers look to avoid crowds at large stores.