VocaLink study sheds light on consumer interests in mobile payments
VocaLink, an international payments firm, has released a new study that aims to provide insight on what consumers want to see in the realm of mobile payments. The study focuses primarily on consumers in the United Kingdom and aims to shed light on their behavior and what they want to see emerge from the mobile commerce field. According to the study, many consumers are eager for banking and mobile payments services, but many of these consumers are already making use of these services in many parts of the country.
Study shows many smartphone owners are participating in mobile commerce
According to the study, approximately 60% of UK consumers own a smartphone and are making use of various mobile payments services. Adoption of mobile commerce is most prolific among the youngest generation of consumers, largely due to the fact that these consumers have grown up steeped in technology. Older consumers are interested in mobile payments as well, but have shown more interest in other convenient services that the mobile space has to offer, such as those found in the realm of banking.
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UK mobile payments are mostly money transfers between friends and family
Mobile payments are becoming more common throughout the United Kingdom, but the study shows that many of these payments are not actually made to purchase products from companies. According to the survey, many mobile transactions are made between consumers and their friends or family members. The study shows that consumers are also using their mobile devices to pay for parking access, while approximately 3% of consumers are using their devices to purchase groceries and other products.
Banks could play vital role in growth of mobile commerce
The study suggests that the United Kingdom’s banks and other financial service firms hold a great deal of sway in the realm of mobile commerce. Not only do banks manage the various aspects of commerce throughout the country, they also have the ability to enable mobile payments services. The study shows that 60% of consumers that have participated in mobile commerce claim they would be more inclined to make mobile payments if such services were supported by their chosen banks.